Theatre Design & Technology - Oct 1974 - 5

EDITORIAL & NEWS
EDITORIAL--------This fall Theatre Design and Technology will address
itself, in large part, to the work of the designer. For some
time our Journal has covered the design of theatres,
problems in theatre technology, and other areas of common interest devoted to the Where and How of the
theatrical art. In doing so, we have paid less attention to
why particular approaches to the design elements in any
given production are conceived and developed. This issue,
and the one to follow in December, will, it is hoped,
attempt to redress this imbalance.
Many designers find it difficult to articulate their working methods even when they have the time. Lee Simonson
and Robert Edmond Jones wrote perceptively on this
subject but their major books came near the end of their
careers as practicing designers. Other designers - Mordecai
Gorelik, Donald Oenslager, Jo Mielziner, and most recently, Howard Bay, - have contributed valuable works
to the very slender collection of books on scenography
and stage design.
What is offered here then are some points of view,
indications as to WHY a particular designer has worked in
a particular way at a particular time and place. If this
Journal can illuminate some of the current work and the
thinking that lies behind it, perhaps other designers with
something to communicate verbally will put down the
pencil - for a time - and take a pen in hand. We should
like to hear from any of our readers who have something
to say on the subject.

In a recent issue (T D & T, 36:5) these pages contained an exhortation to the reader requesting assistance
in the generation of advertising. Since that time, our
advertising has decreased rather than the other way
around. Whatever the reason, the continued publ ication
of this Journal is dependent on an increase in the number
of ads and sustaining memberships in the Institute.
Once again, we ask that every reader who does business
with a manufacturer of equipment or supplier of theatrical
goods make a concerted effort to request that such firms
consider Journal advertising. Our membership is growing
at a very healthy pace and those suppliers who don't
advertise or support the Journal and Newsletter through
sustaining memberships are missing out on a direct pipeline to potential customers.
Our ad rates are listed below. The next time you call
XYZ Stage Lighting for information or order placement,

reach a readership of almost 2500 persons intimately involved with theatre production and theatre planning. Uo It
today!
Ad Rates
Covers II III IV
7"x10"
Full Page
7"x10"
% Page
3%x10" or 7"x5"
y" Page
3%x5"
Special rates for more than one insertion.

NEIS

THEATRE DESIGN AND TECHNOLOGY

COSTUMERS AND DESIGNERS TAKE NOTE
Free samples of Griffolyn, a lightweight, rip-proof,
reinforced plastic fabric, are offered to readers of T D & T.
Griffolyn is a waterproof, airtight material with high
impact strength, and good abrasion resistance and folding
endurance. It is available in fire-retardant grades and in
several weights and colors.
Multipurpose Griffolyn is used for equ ipment covers,
shipping covers, covers for materials stored outdoors,
temporary bui Id ing enclosu res, concrete curing blankets,
and vapor barriers.
Write for your samples, or call toll free 800/231-6074,
Griffolyn Company, Inc., P. O. Box 33248, Houston,
Texas 77033.
CERTIFI ED OSHA SERVICE
Viking Laboratories, Inc. takes pleasure in announcing
the nationwide availability of a new service designed to
assist companies in virtually every industry meet the
requirements of the Federal Occupational Safety & Health
Act of 1970 (OSHA).
Viking maintains a fully staffed group of licensed
engineers and technicians and has developed this new
service to specifically meet OSHA requ irements.
Availability will be on a 24 hour basis with full
certification.
A company spokesman has indicated that the costs will
be uniform throughout the United States. For additional
information, contact: Viking Labs., Inc., P. O. Box 3074,
Poughkeepsie, N. Y. 12603 - A.C. 914-223-5137.
Viking Laboratories, Inco is a company of testing
consultants, and specialists in nondestructive testing,
training and certification requirements. Their accumulated
expertise totals 90 years in the fields of Metallurgy, Stress
Analysis, Metal Treatment, Welding, Crane Engineering,
Magnet ics, U Itrason ics, Rad iography, Electro-magnet ics,
Penetrants, and Fabrication.
Con tinued on Page 36.

talk to the boss and quote these low rates to him. He'll

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8150.00
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OCTOBER. 1974

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