A BIG GROWTH YEAR The table below reflects a USIIT membership increase of 8.59% over last year. The net membership totals are 813 greater than in the 1988-89 fiscal year. While individual member totals are about even over the last six years, we have added many new members in the Professional, Joint and Senior categories. Student membership has more than doubled during this same period. However, snldent membership increased by a modest 5.'16% last year. It isn't clear if we have reached a peak in our snldent membership totals. Converting student to the various regular membership categories continues to be a high pliority. We also added five Contributing and twenty-four Sustaining members last year. This success is due to factors such as the stabilization of the Stage Expo sales staffing, the new Member Advantage Progranl and the Conference sites. The Professional member category reached a new record high in 94-95 at 212. Organizational memberships also increased 9.29% by the end of the year. USITI MEMBERSHIP - 1988-89 to 1994ยท95 MEMBERSHIP June 30 June 30 June 30 June 30 June 30 June 30 June 30 +/- % CHNG CATEGORY 1988-89 1989-90 1990-91 1991-92 1992-93 1993-94 1994-95 PREY YR LAST YR USITI------------------------------------------------------Contributing 25 31 22 15 11 12 17 5 41.67% Sustaining 122 118 111 95 92 72 96 24 33.33% Organization 301 321 285 288 280 269 294 25 9.29% Individual 1853 1794 1830 1763 1732 1712 1861 149 8.70% Joint 43 38 52 49 50 67 56 -11 -16.42% Student 415 576 555 617 850 971 1024 53 5.46% Professional 29 133 153 142 170 177 212 35 19.77% Senior 0 0 20 30 39 35 40 5 14.29% Lifetime 0 2 1 1 1 1 1 0 0.00% SUBTOTAL 2788 3013 3029 3000 3225 3316 3601 285 8.59% 'NOTE #1: Seniors category added in 1990-91 CITT - - - - - - - - - - - - * - * - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Contributing 1 1 0 0 0 Sustaining 3 5 6 4 -2 -33.33% NFP 40 49 62 52 -10 -16.13% Individual 154 136 133 116 -17 -12.78% Student 48 27 22 31 15 68.18% Professional 10 15 13 9 -4 -30.77% 233 236 218 -18 -7.36% SUBTOTAL 0 0 0 TOTAL 2788 3013 3029 =256 3458 3552~ 267~ 'NOTE #2: cln International Membership created in 91-92 GOALS As we move to the end of the decade SlIT will be concentrating its energies on retaining and adding new Contribut- ing and Sustaining members. \Ve feel it is very important to help our corporate members gain a clearer picture of the bu}~ng power represented by the SlIT membership. To that end we will be concentrating our efforts to keep our member profiles up to date. We \\~ll also be working to increase our renewal rates by offering more value to the many members who are not able to attend the Conference & Stage Expo. One of the ideas we are exploring includes regional workshops of the big-demand sessions (rom the Conference. Video-taping more selected sessions and offering them for sale at a modest price is also another approach we are investigating. As we expand the capabilities of our World Wide Web site it is conceivable that member services and access to the information we are disseminating will increase. The advances in video conferences also bode well for USIIT being able to bring more of the Conference to the members. For more detailed infOlmation about our current membership data please feel free to contact ule SlIT National Office. William]. Byrnes is USITT Vice-President for Marketing & Development TD&T SPRING I 996 71