Figure 12. The most popular logo treatment, and the one ultimately picked for the New Orleans conference, sion was a profile a female Pierrot framed by a crescent moon (figure 12). Its simple sweetness and clarity, and the way it exudes evocative recollections, spoke to everyone of the theatricality, the contemporary splendor and the effervescent gaiety of Carnival in New Orleans. ❖ evokes the contemporary splendor and the effervescent gaiety of Carnival in New Orleans. A full-color version of this design can be seen in the advertisement on page 73. Janet Harreld is promotions coordinator for the New Orleans 2002 Conference & Stage Expo. SOURCES CITED Schindler, Henri. 1997. Mardi Gras: New Orleans. New York: Flammarion. Historic float designs are reprinted courtesy the Special Collections at Tulane University. BMI Supply; Reflex Blue; new film; drop rules MASK TO CROP MARKS TD & T S U M M E R 2 0 0 1 69