Theatre Design & Technology - Summer 2011 - 73
information useful to theatrical managers both
with and without an M.B.A. It will also appeal
to arts management educators looking for new
textbooks for the classroom.
Stage Money is organized into seven
chapters. Beginning with a look at commercial
theatre, it introduces the theatrical producer,
how he or she acquires a property, and the
legal structure under which the production is
developed and run. After this introduction, the
text explores risk and return, showing parallels
between common investments such as treasury
bonds or the stock market and the Broadway
investor. The notion of the hit and the flop is
examined from the book's dual perspective,
including statistics from the Small Business Administration and quotes from current producers who have seen both success and failure.
The authors appropriately expand the definition of commercial theatre to include not just
Broadway theatres but also touring productions
and the growing presence of theatre in Las Vegas. Donahue and Patterson explore the variety
of producing structures on the road, discuss
briefly the nonunion touring controversy, and
follow the transformation of PACE Theatrical,
one of the most important touring producers,
from its beginnings as a boat show producer in
Houston through various sales, splits, and reincarnations. While such a corporate biography
might sound confusing, it serves as a solid example of the complexities and changes that are
constantly afoot in our industry.
Helpful graphics
Throughout the book, the authors have included
numerous charts to provide helpful graphical representations of key concepts. The visual learners
summer 2011
amongst us appreciate a secondary method for
explaining such topics as union fee minimums,
investment rates of return, revenue distribution, or
the breakdown of income sources in a nonprofit
theatre. Additionally successful are the sidebars.
Presented as if the authors were pushing a pause
button and stepping outside the text, these brief inserts often appear to be answers to questions they
anticipate a reader to have at that moment.
The most potentially complex chapter in
the book is the one that examines the intricacies
of ticket pricing. But just when the reader might
begin to feel overwhelmed by an exploration of
operating leverage or price differentiation, the
practical examples again bring the economic
concepts within grasp. Discussions of the TKTS
booth in New York or the premium seat strategy
of The Producers help the reader appreciate the
considerations needed to lead a show toward
financial success.
At the end of each chapter is an extended
case study related to some aspect of the previous discussion. These "intermissions," as they
are called, take a more in-depth look at key
players in the business. Our introduction to
theatre design
& technology
71
Table of Contents for the Digital Edition of Theatre Design & Technology - Summer 2011
Contents
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https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1968Dec
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1968Oct
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1968May
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1968Feb
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1967Dec
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1967Oct
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1967May
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1967Feb
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1966Dec
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1966Oct
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1966May
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1966Feb
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1965Dec
https://www.nxtbook.com/nxtbooks/hickmanbrady/tdt_1965Oct
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