Credit Union Times - October 1, 2008 - (Page 23) Special Report: Credit / Debit / ATM Carolina Trust FCU Moves Back to PSCU ST. PETERSBURG, Fla. — The $143 million Carolina Trust Federal Credit Union, headquartered in Myrtle Beach, S.C. will move its signature debit and credit card programs back to PSCU after having been away for a number of years. PSCU is the payment processing CUSO for more than 500 credit unions that process their card programs with Denver-based First Data Corp. “After trying another provider for debit and credit, we returned to PSCU Financial Services because of its exceptional member service and competitive pricing,” said Jerry Miller, CEO of Carolina Trust. “As a member-owned cooperative ourselves, we understand the value of doing business with other member-focused organizations.” He added that the credit union plans to implement business bill payment from the cooperative in the future. The move brings 6,000 credit accounts and 16,000 signature debit accounts to PSCU. Carolina Trust FCU had used Fidelity National Information Services until recently.. “About six years ago, before Certegy became FIS, we went with them because we more or less got a lot of promises that never quite panned out,” Miller explained. “So after our contract was up with them we decided to look at our old partner and see if changing back would make sense.” CO-OP Improves ATM Content Service RANCHO CUCAMONGA, Calif. — The latest version of CO-OP Network’s popular ATM content manager includes the ability to work with older generations of ATMs, CO-OP’s parent CUSO has announced. “Many ATMs in the marketplace are not yet Windows-based and are running older OS/2 code,” says Kathy Herziger, vice president of product development for CO-OP Financial Services. “Our newest version of ATM content manager is compatible not only with the newer Windows-based machines but also with these older machines. This type of extended functionality positions our credit unions to customize the member experience on all devices regardless of the base operating system.” “Changing screens on any new or legacy ATM can be a lengthy, costly process, but ATM content manager allows credit unions to easily control and create their own marketing campaigns via graphics and now text for older ATMs.” ATM content manager is a Web-based tool for credit unions seeking to remotely create, manage and deliver ATM screen messages on demand. It’s designed to reduce costs and daily operational hassles while integrating the credit union brand and targeted messages into ATM delivery channels. “Our ATM content manager tool has received rave reviews during the past yearand-a-half,” says Herziger. “Now everybody can use their ATM screens to cross sell products and services and complement their overall marketing strategies.” Tony Rasmussen, senior vice president of electronic services at Mountain America Credit Union in Utah, which has been using ATM Content Manager on their 80 ATMs since January 2007, said the product gives their credit union “the best of both worlds” in terms of convenience and efficiency. “There’s a perception among some credit unions that if you outsource a service, you end up losing some of the control of the end product, but that is not the case at all with ATM content manager,” said Rasmussen. “ATM content manager is one of the easiest products to use, by allowing us to download and customize the marketing materials with a few simple clicks. “Our members look to us as a leader in new technology. With ATM content manager, even with our older ATMs, our members can look at attractive content, not just the plain color screens. Things like that really make a difference for our members.” CSCU Wins Award From CUES ST. PETERSBURG, Fla. — Card Services for Credit Unions has been recognized by the Credit Union Executives Society as its supplier of the year. The CUES Web site, www.cues.org, said nominees for the award are judged on their contributions to the credit union industry, the benefits of their product or service to the movement, their role in the community and their achievements in the industry. In letters of recommendation for the award, CEOs from the $503 million Purdue Credit Union and the $528 million Directions Credit Union praised CSCU for its efforts on behalf of its member credit unions. “CSCU continues to set themselves apart, even from similar organizations providing what on the surface seem to be similar services,” wrote Directions CEO Barry Shaner. “I don’t believe any organization has done more over the past several years to help all credit unions see the value of their credit card portfolio to their members, and to their bottom line.” cutimes.com Credit Union Times, October 1, 2008 23 http://www.balancepro.org http://www.cues.org http://www.balancepro.org http://www.cutimes.com
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