HSMAI Adrian Awards 2008 - (Page 2) THE 2008 HSMAI ADRIAN AWARDS CALL FOR ENTRIES HONORING OUTSTANDING ACHIEVEMENTS IN ADVERTISING, PUBLIC RELATIONS, AND WEB MARKETING IN THE TRAVEL INDUSTRY Earn the recognition you deserve and enter the travel industry's largest and most recognized advertising, public relations, and web marketing competition, the HSMAI Adrian Awards. In its fifth decade, the competition recognizes outstanding industry achievers and ROI producing materials from hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, destinations, restaurants, and spas, as well as timeshares, extended stay properties and industry suppliers. CATEGORIES THE ADRIAN AWARDS WEB MARKETING WITHIN EACH DIVISION, ENTRIES ARE ACCEPTED IN THE FOLLOWING CLASSIFICATIONS: COMPETITION IS COMPRISED OF MULTIPLE CATEGORIES IN EACH OF THE THREE ENTRY DIVISIONS: ADVERTISING, PUBLIC RELATIONS, Hotel, Airline, Area Attraction/Theme Park, Car Rental, Casino, Convention Center, Cruise Line CVB/Destination/Offices of Tourism, Railroad/Bus Line, Restaurant (stand alone), Spa, Timeshare/Extended Stay, Travel Service/Supplier EACH DIVISION CONTAINS THREE BASIC CATEGORY CHOICES: SINGLE ENTRY: Limited to one example or item per entry. SERIES: Two or more examples built around a theme using one form of media. CAMPAIGNS: Two or more examples built around a theme using more than one form of media. Each category contains many subcategories that specify type of media used and in some cases target audience. Please visit www.AdrianAwards.com for a complete list of categories, file types, and upload specifications. ELIGIBILITY The competition is open to all travel-related industries. Work completed after January 1, 2006 is eligible for entry. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly or additional elements have been added to the piece or program after January 1, 2006. All entries are submitted online. Each entry must include a completed communications statement, including information on marketing objectives, target audience, research and planning, message, results, and budget. In addition, each entry must include supporting creative materials which can be uploaded in a variety of electronic formats. To avoid entry problems, review file format and size requirements in advance. Visit www.AdrianAwards.com for complete details. JUDGING A qualified panel of over 200 industry experts serve as members of HSMAI's Adrian Awards judging academy. Judges are comprised of advertising, public relations, media, and Internet marketing professionals, along with leading members of the travel community. Entries are evaluated in five equally weighted categories: Marketing Objectives, Creativity, Quality, Content, and Results with a possible score of 0-50. Entries do not compete against each other, instead, each entry is judged on its own merit and success in achieving its objectives as outlined in the entry's communication statement. Multiple judges score each entry. Points are then added cumulatively and an average score is determined. All tabulation is done by officials of HSMAI and kept confidential. Visit www.AdrianAwards.com to apply to be one of our judges this year. http://www.AdrianAwards.com http://www.AdrianAwards.com http://www.AdrianAwards.com
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