Meeting Planning Resources

Wednesday, April 9 8:00 am – Registration Opens Seminars: 9:00 am – 10:15 am Meeting Planning 101: An Introduction to Meeting Management Room 301 Janet Pickover President Site Inspections Plus (A Division of JR Associates) Princeton, New Jersey Take the risk out of creating successful meetings by attending this interactive seminar designed for planners new to the profession or those wanting to enhance their current skills. Planning and producing memorable meetings takes good management skills and an understanding of the steps that you must take to reach your desired outcomes – a meeting or event that meets your goals and wins accolades from your attendees. How you can create a process that covers all the elements that go into a successful meeting is the focus of this seminar. You will discuss the five steps to creating effective meeting management procedures, and the four major meeting planning functions – education/programming, financial management, facilities/services, and logistics – and the key information in each. You will leave the seminar with an understanding of what conditions affect meeting management decisions and new insights into fail-safe procedures that lead to outstanding meetings and events. what’s enforceable. This fact-filled seminar is a must for meeting planners who are determined to protect themselves and their organizations in a constantly changing business and legal environment. Merlin’s Magic: Special Event Cheap Chic Room 305 Gloria Nelson, CSEP Chief Experience Officer Gloria Nelson Event Design, LLC Winneconne, Wisconsin When you are asked to provide your special events with a significant WOW factor, yet your budget allocation makes it challenging to create the excitement your management or clients expect, don’t take a traditional approach. You can design special events that win accolades from your attendees, even if your budget’s line items have shrunk. This dynamic seminar will show you ways to take basic elements and simple design tools and magically transform your blank canvas into a visual experience that your attendees will long remember. You will learn how to reuse, recycle, utilize and augment in-house items to keep your special events within budget, yet give them a “new look.” You will leave the session with a myriad of resources that will make you look like a magician when it comes to designing memorable special events while remaining true to budget. Plan for Success: Direct Marketing Secrets for Meeting Planners Room 307 Jon Goldman President Lumpymail.com Baltimore, Maryland Direct marketing is one of the most powerful tools you can use in promoting your meetings and events. But in this hyper-competitive, oversaturated marketplace, boring mailers and “me too” marketing just don’t cut it. If your beautiful brochures are getting trashed unopened, you need something outrageous to smash through the clutter. This session will show you how to get noticed and get results! You will learn how to leverage your marketing budget to get the most from what you spend, create powerful offers, use creative mailers to boost response rates, and generate buzz and excitement about your meetings and events. During this information-packed, highly entertaining seminar, you will learn practical direct marketing strategies you can implement right now to drive up attendance to your meetings and events, and ultimately to increase event sponsorship. Stay out of Court: Ten Contract Tips to Avoid Litigation Room 309 John Foster, II, CAE Attorney at Law Atlanta, Georgia Understanding hotel contract fundamentals is critical to both planners and suppliers. This session is for novices, and pros who need a refresher course on the basics. It covers legal tips every meeting professional must understand to survive in today’s business climate and avoid expensive lawsuits. The session focuses on contract formation and revision issues, how to sign contracts correctly, the importance of option deadlines and the mail box rule, understanding indemnification language, understanding the elements of attrition and cancellation clauses and the concept of damages versus penalties, and knowing 6 Your new e-badge will arrive in the mail 3 weeks before the show. http://Lumpymail.com

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