Affordable Meetings National - September 10-11, 2008 - (Page 10)

Wednesday, September 10 Merlin’s Magic: Special Event Cheap Chic Gloria Nelson, CSEP Chief Experience Officer Gloria Nelson Event Design, LLC Winneconne, Wisconsin When you are asked to provide your special events with a significant WOW factor, yet your budget allocation makes it challenging to create the excitement your management or clients expect, don’t take a traditional approach. You can design special events that win accolades from your attendees, even if your budget’s line items have shrunk. This dynamic seminar will show you ways to take basic elements and simple design tools and magically transform your blank canvas into a visual experience that your attendees will long remember. You will learn how to reuse, recycle, utilize, and augment in-house items to keep your special events within budget, yet give them a “new look.” You will leave the session with a myriad of resources that will make you look like a magician when it comes to designing memorable special events while remaining true to budget. ETE SESSIONS Seminars: 3:15 pm - 4:15 pm Is this the Perfect Storm? Legal Implications and Considerations of Event Technology Jonathan Howe, Esq. President, Senior Partner Howe & Hutton Ltd. Chicago, Illinois While the law is usually years behind when it comes to technology, cyberspace presents an even bigger global challenge. Everyone needs to know what rapid changes are being made in everything from copyright to trademark, from obscenity to defamation, from electronic signatures to privacy, from ham to spam; and the courts and lawmakers everywhere in the world will have impact upon you and your use of technology. This session will aid meeting and tradeshow professionals whether suppliers, clients or planners to have a better understanding of what happens when technology meets the law and vice versa. This session will cover the latest issues and developments of what is happening to technology globally as a result of the impact of the law. You will receive practical advice on what you need to do in cyberspace to protect your intellectual property, your ideas, databases, and other materials from electronic pirates worldwide. You will have a clearer understanding of how you can limit your liability for what you do in a digital age regardless of where you live and work. Taming the E-mail and Information Overload Beast Randall Dean President Dean Consulting and Training East Lansing, Michigan It seems that every day, managers and professionals are getting buried deeper and deeper under a continuing stream of useful and useless information. Without a system for getting “control of the beast,” many people spend much of their work (and personal) time spinning wheels and feeling highly unsatisfied, simply due to too much information coming too fast with no place for it to go. If you would like to get control of information overload, attend this dynamic session. You will learn how to tame your e-mail account with proven strategies for keeping your inbox efficient and under control; and how to reduce the mess on your desk by having “natural” places for all of your papers, project folders, items to read, etc., to go. You will discover how to get rid of all of the annoying “little stuff” once and for all, and then keep it under control for the ongoing future. You will leave the session feeling on top of the information that you are responsible for, rather than feeling it is on top of you. Search Engine Optimization for Events: Enhance Your Web site to Amplify Your Attendance David Serino Founder Gammet Interactive Pinckney, Michigan As ever greater numbers of professionals rely on the Web for their research and subsequent purchasing decisions, search marketing is more critical to exhibitor/sponsor sales and attendee promotion than ever before. Additionally, the game is continually changing. This session will deliver proven and clear-cut instruction and advice to help you to effectively 10 Your e-badge will arrive via email prior to the show.

Table of Contents Feed for the Digital Edition of Affordable Meetings National - September 10-11, 2008

Affordable Meetings National Resources Invaluable Information Schedule of Events Wednesday, September 10th Thursday, September 11th Exhibitor List About HSMAI Housing and Travel

Affordable Meetings National - September 10-11, 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.