Affordable Meetings National - September 10-11, 2008 - (Page 11)

optimize your event Web site to build traffic, increase awareness, and grow attendance. You will learn how to conduct accurate keyword research and integrate it into the appropriate areas of your site. This session will explain how content, blogs, and other means of online marketing are affecting organic search engine indexing. It will come to a close with the clarification of the most effective way to strategize a search engine based pay-per-click campaign to compliment your organic search efforts. You will come away with the knowledge-base and tools needed to immediately begin the organic optimization of your own Web site, along with ideas for online marketing strategies to develop search based campaigns that will increase Web site traffic. ETE SESSIONS Seminars: 4:30 pm - 5:30 pm An Online Exhibit Manual or Show Management Tool? B.J. Enright President Tradeshow Logistics Acworth, Georgia Attendee Tracking Technology: RFID and Beyond Michael Gilvar CEO Fish Software Carrollton, Texas This session will explore how RFID and other technologies will transform the tradeshow industry that now is comparatively lacking in terms of measurement and metrics when stacked against other advertising options such as print, broadcast and online outlets. Technology is available today that will improve an attendee experience and drive metrics that extend well beyond what’s available with other mediums. The event of the future will empower attendees to control privacy, maximize their return on investment and garner content that is relevant and targeted. The by-product of that improved attendee experience will be metrics that empower exhibitors to target buyers more effectively, design better environments, and measure the efficacy of their message and booth staff. These are precisely the types of measurement tools that exhibitors, sponsors, and advertisers are focusing on when determining and allocating their events schedules and budgets. Bryan Jackson Chief Information Officer Tradeshow Logistics Acworth, Georgia Event technology is truly pervasive throughout all facets of tradeshow production. More and more show organizers are implementing various forms of online exhibit manuals for shows of all sizes. This session will present in dynamic detail vital information about the cutting edge technology that turns the Online Exhibitor Manual into a tool for show management. You'll learn how to automate data collection from exhibitors, such as show directory information as well as service orders. In addition to understanding the benefits of a streamlined work processes due to the elimination of such time intensive processes as downloading, printing, and faxing pdf's, you will also learn how – like all other event tech applications – the online manual can actually become a significant contributor to your bottom line, via such techniques as "point of purchase" sponsorship sales. As part of the complete overview of the subject, you'll learn how to gain visibility into exhibitor ordering and economics. The critical topic of safeguarding your exhibitor's credit card information though a one stop, PCI compliant, order processing system will also be addressed. You will leave this session with a complete understanding of why and how to implement a new online manual program, or enhance an existing one. Register online at www.affordablemeetings.com 11 http://www.affordablemeetings.com

Table of Contents Feed for the Digital Edition of Affordable Meetings National - September 10-11, 2008

Affordable Meetings National Resources Invaluable Information Schedule of Events Wednesday, September 10th Thursday, September 11th Exhibitor List About HSMAI Housing and Travel

Affordable Meetings National - September 10-11, 2008

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