Affordable Meetings National - September 10-11, 2008 - (Page 12)

Wednesday, September 10 Event Marketing & Communication Technologies: How to Engage Prospects and Attendees Before, During and After Your Event Ed Lemire Executive Vice President Acteva San Francisco, California While technology is rapidly altering the landscape of event production and promotion, certain key elements remain constant. One of those constants is the fact that effective communication and marketing tools are essential components of successful meetings and events. With many outlets and alternatives vying for the attention of your attendees, exhibitors, and sponsors, this need is more prominent than ever. But the amount of technology available to today’s meeting planner is overwhelming. How do you go about formulating and executing an event marketing and communications plan that takes advantage of the right tools for your event? The technology has changed, but the fundamentals have not. Define your audience, understand their needs, deliver the right message at the right time, and engage prospects and attendees in a way that adds value to everyone involved in your event. You will receive precise information that will allow you to select the right tools for your specific message and your target audience. Using Online Registration and Housing Technology to Do More with Less – Anytime, Anywhere Dr. Rick Borry Chief Software Architect Certain Registration San Francisco, California Jim Gowell Regional Director Business Development Passkey Quincy, Massachusetts Meeting and event professionals want to feel in control, but as they are asked to do more with less, the danger of losing control over important details can grow. Online registration and event housing are two of the most challenging aspects of meeting planning. The advances in technology offer improved control over your meetings, your data, and most importantly your attendees. This session will review the tools which offer more control in online registration and integrated housing, maximizing your contracted room blocks. Current issues with privacy, security, compliance, and e-commerce, including PCI and the standards which have been developed through APEX will be discussed as will new ways to market your event to attendees. You will leave the session understanding the benefits of integrating registration and housing, how to influence attendee booking behavior, and housing best practices Prize Drawing at 4:30 pm Registration Area For more information, contact: GLM, a dmg world media business Ten Bank Street, White Plains, NY 10606-1954 P: 914-421-3200 ext. 7777 • F: 914-948-6679 E: affordable_meetings@glmshows.com W: www.affordablemeetings.com 12 Your e-badge will arrive via email prior to the show. http://www.affordablemeetings.com

Table of Contents Feed for the Digital Edition of Affordable Meetings National - September 10-11, 2008

Affordable Meetings National Resources Invaluable Information Schedule of Events Wednesday, September 10th Thursday, September 11th Exhibitor List About HSMAI Housing and Travel

Affordable Meetings National - September 10-11, 2008

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