Affordable Meetings National - September 10-11, 2008 - (Page 15)

Thriving in a Volatile Buyers/Sellers Marketplace Tim Brown Partner Meeting Sites Resources Irvine, California It’s a hot sellers market and hoteliers can be choosy about what meetings they accept or decline. But wait – a softening economy and significant new hotel room inventory is leveling the playing field. In this interactive session, you will learn how to succeed, regardless of shifts in the marketplace, including creating an action plan and strategic negotiations process that will add value to your meetings’ bottom line. Industry issues that impact negotiations and variables that influence hotel availability, pricing, and negotiations will be discussed as will five steps to value-based negotiations. You will learn to how to use your leverage regardless of market conditions, and hotel revenue management will be explained. You also will hear from industry professionals representing buyer and seller perspectives and you will leave the session better able to generate new value and ROI for your organization. and increase visitor response. If you don’t review these on a regular basis, you really can’t fully evaluate the ROI of your Web site. And, you could be missing critical clues as to how user-friendly your site is, how effectively your message is reaching your visitors, and what needs they may have that you aren’t currently meeting. This session shows you how to cut through the mass of numbers and graphs to find those clues. Using indepth case studies, you’ll learn how to: identify the critical information in your Web site visitor and search engine reports; understand and apply this information in refining your Web, e-mail marketing, and customer service, and develop new strategies, products, and services. Understanding and Realizing a Strategic ROI on your Social Network: How to go Beyond Introductions and Better Engage Your Constituents Mark Sylvester CEO & Co-founder introNetworks Carpinteria, California Social networks are all the rage today, but do you really know what it takes to create a successful community? Do you know what you want to gain by the effort? Do you know what your audience wants from their participation? Clearly, this information is "mission-critical" for all meeting, conventions, and tradeshow professionals. Using a foundation of examples from technology innovation for the events and conferences for over a decade, this session will reveal the behind-the-scenes details of what success looks like, no matter what audience you are serving. The in-depth presentation of specific information and analysis will ensure that you come away from this session with a full understanding of the proper path that you should be following in the development of all of your social network initiatives. ETE SESSIONS Seminars: 8:30 am – 10:00 am Web Site High-Five Returns Philippa Gamse President Total ‘Net Value, Inc. Capitola, California Does the return on investment of your Web site justify the money, time and resources that you put into it? Do you know what’s working well for you, and whether there are any hidden issues that may be costing you, rather than making you revenue? Your Web site visitor reports can be a goldmine of key information. They contain a wealth of data that can help you to refine your site, develop new products, and services for your customers, For more information, contact: GLM, a dmg world media business Ten Bank Street, White Plains, NY 10606-1954 P: 914-421-3200 ext. 7777 • F: 914-948-6679 E: affordable_meetings@glmshows.com W: www.affordablemeetings.com Register online at www.affordablemeetings.com 15 http://www.affordablemeetings.com http://www.affordablemeetings.com

Table of Contents Feed for the Digital Edition of Affordable Meetings National - September 10-11, 2008

Affordable Meetings National Resources Invaluable Information Schedule of Events Wednesday, September 10th Thursday, September 11th Exhibitor List About HSMAI Housing and Travel

Affordable Meetings National - September 10-11, 2008

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