Affordable Meetings National - September 10-11, 2008 - (Page 19)

ETE SESSIONS Seminars: 3:15 pm - 4:15 pm Intelligent Technology and the Personal Touch: Innovative Uses of Technology to Bring Back the Magic of Personal Touch to Any Event. Pranay Kohli Vice President Strategy and Business Development a2z, Inc. Columbia, Maryland Technology continues to assume greater and greater importance in the production of all manner of events. However, when all is said and done meetings are still about people, as they always have been. And business studies have shown time and again that people respond much better and positively to personal attention. This presentation will demonstrate how technology can be used to create innovative solutions that provide that elusive but much desired ‘personal touch’ creating financially successful events while delighting the attendees and exhibitors. You will be shown how the personal touch can be a huge positive differentiator for an event, creating so much more business value for the attendees, sponsors, exhibitors, and the event organizer. Terri Breining President/CEO Concepts Worldwide Commissioner of the APEX Initiative Carlsbad, California Understanding APEX is a "must" for those who want to leverage the emerging APEX standards to their advantage. Learn what’s on the horizon with APEX and how to apply APEX accepted practices to your meeting planning, production, and management functions. Learn what companies are at the table and about some of the technology in various stages of development, including APEX PowerShop and the APEX Portal. You will learn how to the deploy elements of the APEX Initiative to leverage your ROI in the areas of event management, communication, and technology, all while helping to position yourself in these tight economic times. You cannot continue to spend valuable time and money proofing, editing, and checking the work of your event partners. It’s time to bring your technology partner and event partner to the APEX table. Learn how to take the next step. Using Search Engines as a Meeting and Event Planning Tool Maureen Pickell, CTC Director of Global Accounts ConventionPlanit.com North Potomac, Maryland The Internet has become a working tool and a central source of information for many meeting professionals who take advantage of free online search engines and other resources that save them both time and money. Search engines serves as invaluable meeting planning aids if you are aware of what each has to offer. Most people know how to find and use many of these sites, but they may not know all the value-added features that search engines offer. This session will present a variety of search engines, analyze their key features, and demonstrate how to make effective use of them for the best possible results. You will leave the session with an invaluable guide to relevant search engines and how each can serve your needs as you plan, produce, and manage your meetings and events. Unlocking the APEX Initiative to Your Advantage E. J. Siwek, CMP President FLASHpoint Technologies, LLC Chair of APEX Technology Advisory Council Hague, New York Prize Drawing at 4:30 pm Registration Area Register online at www.affordablemeetings.com 19 http://ConventionPlanit.com http://www.affordablemeetings.com

Table of Contents Feed for the Digital Edition of Affordable Meetings National - September 10-11, 2008

Affordable Meetings National Resources Invaluable Information Schedule of Events Wednesday, September 10th Thursday, September 11th Exhibitor List About HSMAI Housing and Travel

Affordable Meetings National - September 10-11, 2008

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