Affordable Meetings National - September 10-11, 2008 - (Page 7)

fact-filled seminar is a must for meeting planners who are determined to protect themselves and their organizations in a constantly changing business and legal environment. ETE SESSIONS Seminars: 8:30 am – 10:00 am Emerging Technologies for 21st Century Meetings and Events Bill Bruck, P .h.D. President Q2Learning Falls Church, Virginia There’s a lot of buzz about collaborative technologies today. As you hear about these new technologies, their number and complexity can leave you a bit bewildered. Web 2.0, wikis, FaceBook, blogs, social networking, audience participation devices – what’s it all about, and what might it mean for improving the experience of meetings and events you plan? In this entertaining and educational presentation, information will be shared about the technologies that event planners need to know, as well as their human dimension, and how they can be effectively used to impact the attendee experience. You’ll learn about what is leading edge vs. bleeding edge, and see what it takes to effectively incorporate emerging technologies into your meetings amd events. You'll also gain insight into why some of the most popular technologies won’t work for you, as well as how leading meeting planners are leveraging collaboration technologies to create a new generation of meeting and events. Trends in the Meetings Industry Ed Scannell President Center for Professional Development and Training Scottsdale, Arizona With lingering questions about energy costs and an uncertain economy, what will the field of meeting planning look like in the years ahead? With decreasing budgets and increasing costs of travel and lodging, what do trend spotters see as the future of the profession. In this fast-paced session, the discussion will focus on such current issues as accountability (ROI), balance, changing demographics, procurement, and a host of relevant challenges you face as a meeting professional. You will not only learn the “Top Ten” trends impacting meeting planning, but, more importantly, you will do some “blue sky” thinking as you identify those areas that most impact your daily work. Plan for Success: Direct Marketing Secrets for Meeting Planners Jon Goldman President Lumpymail.com Baltimore, Maryland Direct marketing is one of the most powerful tools you can use in promoting your meetings and events. But in this hyper-competitive, oversaturated marketplace, boring mailers and “me too” marketing just don’t cut it. If your beautiful brochures are getting trashed unopened, you need something outrageous to smash through the clutter. This session will show you how to get noticed and get results! You will learn how to leverage your marketing budget to get the most from what you spend, create powerful offers, use creative mailers to boost response rates, and generate buzz and excitement about your meetings and events. During this informationpacked, highly entertaining seminar, you will learn practical direct marketing strategies, you can implement right now to drive up attendance to your meetings and events, and ultimately to increase event sponsorship. For more information, contact: GLM, a dmg world media business Ten Bank Street, White Plains, NY 10606-1954 P: 914-421-3200 ext. 7777 • F: 914-948-6679 E: affordable_meetings@glmshows.com W: www.affordablemeetings.com Register online at www.affordablemeetings.com 7 http://Lumpymail.com http://www.affordablemeetings.com http://www.affordablemeetings.com

Table of Contents Feed for the Digital Edition of Affordable Meetings National - September 10-11, 2008

Affordable Meetings National Resources Invaluable Information Schedule of Events Wednesday, September 10th Thursday, September 11th Exhibitor List About HSMAI Housing and Travel

Affordable Meetings National - September 10-11, 2008

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