Affordable Meetings National - September 10-11, 2008 - (Page 8)

Wednesday, September 10 Building Attendance and Sponsorships via Podcasts, Blogs and Streaming Media Tim Bourquin CEO TNC Media Mission Viejo, California Using "new media" to promote your event and extend the reach of your brand beyond just those who attend is a terrific way to build excitement and attendance. But how do you keep it from cannibalizing your in-person attendance if people know they can view the sessions, workshops, and keynotes from home? In this session, you'll learn how to use blogs, podcasts, and live streaming to build excitement before the event and how to use those archives to increase attendance the following year. You'll also learn how to use online media to sell additional sponsorships and exhibit space. Finally, you'll learn best practices for starting an event podcast and how to record shows that attendees and sponsors will want to subscribe to and listen to each week. This session will deliver actual examples from Podcast Expo and New Media Expo, among other events, thus providing invaluable practical advice for all tradeshow and meeting planners. GENERAL SESSION 10:15 am – 11:30 am Deriving Greater Value From Three Days Out of the Office: LinkedIn’s View on the Power of the Relationship and its Impact on Events Allen Blue VP Product Strategy and Co-Founder LinkedIn Mountain View, California While experts agree that Web 2.0 has created a paradigm shift in virtually every aspect of our professional lives, they are also quick to point out that we have only seen the tip of the iceberg in terms of applications to come, and their evolutionary and revolutionary effects on the way we conduct business. With respect to Web 2.0, LinkedIn is internationally recognized as the leader and premier innovator of online social networking initiatives and services geared specifically to business professionals. Allen Blue explains the online professional network, its beginnings and subsequent growth, and the opportunities that the network presents to meetings, events, and conference organizers to aid attendance and engagement pre- and post-event. In Blue’s own words: "LinkedIn considers professional events to be in many ways the offline manifestation of LinkedIn online – the exchange between professionals of ideas, information, and opportunities. I look forward to sharing LinkedIn's take on how we can help develop network effect for this important industry." Blue’s insights, opinions, projections, and most certainly, LinkedIn's future plans, both general and events-oriented, create a "must attend" session offering true benefit for the entire events community. The Top Online Revenue Generating Tech Tools for Events: Sell More Booth Space, Sponsorships, and Web Advertising Michael J. Hatch Senior Vice President Marketing & Sales a2z Inc. Columbia, Maryland In today's economic climate, instituting technology initiatives for their own sake is simply not an option. The bottom line is foremost in every tradeshow, convention and meeting managers' mind. This session will show you how several of the most innovative show organizers have used the latest event marketing and online advertising technologies to improve exhibitor retention, sell thousands of dollars more of new booth space, sponsorships, and Web advertising on their show Web sites; while at the same time creating more floor traffic in the expo hall, and generating more high quality leads and sales for their exhibitors. In short, creating a true win-win scenario for all participants. As this session will demonstrate, these are tools that really work, are easy to deploy, and provide significant ROI in "Internet time." NETWORKING LUNCHEON with the compliments of HSMAI Exhibit Hall 11:30 am – 12:30 pm EXPOSITION 12:30 pm – 3:00 pm Prize drawings at 3:00 pm 8 Your e-badge will arrive via email prior to the show.

Table of Contents Feed for the Digital Edition of Affordable Meetings National - September 10-11, 2008

Affordable Meetings National Resources Invaluable Information Schedule of Events Wednesday, September 10th Thursday, September 11th Exhibitor List About HSMAI Housing and Travel

Affordable Meetings National - September 10-11, 2008

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