Marketing Review - Spring 2008 - (Page 8) ›› PUBLISHING PARTNER American Express Enters Second Year of Partnership with the HSMAI Marketing Review A merican Express is pleased to continue our partnership with HSMAI to bring you great HSMAI Marketing Review content in 2008. As we confront a challenging economic climate this year, the robust content that American Express and HSMAI strive to deliver to you through the Marketing Review can be even more important in helping sales and marketing professionals drive their businesses. The spring issue of the Marketing Review is filled with robust content from a wide variety of industry experts to help spark thinking and identify ways to drive business. In addition to great articles by David McNally on sustainable motivation for sales professionals and Dr. Marvin Cetron on trends impacting the hospitality industry, this issue of the Review highlights and provides some insights from 25 of the most prominent thinkers and innovators in hospitality and travel sales and marketing, and recognizes their unique contributions to hospitality marketing. This issue of the Review also features an insightful piece by Robin Tierney about the power of connecting with customers through unique brand stories. As an iconic brand with over 150 years of tradition and history, American Express understands the customer impact that telling your brand story can have, and the importance of having a brand promise that consumers can relate to and trust. On behalf of American Express, I hope you enjoy this issue of the Marketing Review and that it helps bring you ideas to build and grow your business. Jim Ash Director, Account Development, Hotel and Resort Group American Express 8 HSMAI MARKETING REVIEW • SPRING 2008 http://home.americanexpress.com/
Table of Contents Feed for the Digital Edition of Marketing Review - Spring 2008 HSMAI Marketing Review - Spring 2008 Contents COLUMN: The Online Marketer COLUMN: Success Stories COLUMN: Guest Column Ten Trends Now Shaping the Future of Hospitality Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing The Lure of Lore: Connecting with Customers Through a Unique Brand Story A Careful Balancing Act A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners SPECIAL SECTION: The 2007 HSMAI Adrian Awards Building Five Star Imagery Marketing Review - Spring 2008 Marketing Review - Spring 2008 - HSMAI Marketing Review - Spring 2008 (Page Cover1) Marketing Review - Spring 2008 - HSMAI Marketing Review - Spring 2008 (Page Cover2) Marketing Review - Spring 2008 - HSMAI Marketing Review - Spring 2008 (Page 1) Marketing Review - Spring 2008 - HSMAI Marketing Review - Spring 2008 (Page 2) Marketing Review - Spring 2008 - HSMAI Marketing Review - Spring 2008 (Page 3) Marketing Review - Spring 2008 - Contents (Page 4) Marketing Review - Spring 2008 - Contents (Page 5) Marketing Review - Spring 2008 - Contents (Page 6) Marketing Review - Spring 2008 - Contents (Page 7) Marketing Review - Spring 2008 - Contents (Page 8) Marketing Review - Spring 2008 - Contents (Page 9) Marketing Review - Spring 2008 - COLUMN: The Online Marketer (Page 10) Marketing Review - Spring 2008 - COLUMN: The Online Marketer (Page 11) Marketing Review - Spring 2008 - COLUMN: The Online Marketer (Page 12) Marketing Review - Spring 2008 - COLUMN: The Online Marketer (Page 13) Marketing Review - Spring 2008 - COLUMN: Success Stories (Page 14) Marketing Review - Spring 2008 - COLUMN: Success Stories (Page 15) Marketing Review - Spring 2008 - COLUMN: Success Stories (Page 16) Marketing Review - Spring 2008 - COLUMN: Success Stories (Page 17) Marketing Review - Spring 2008 - COLUMN: Guest Column (Page 18) Marketing Review - Spring 2008 - COLUMN: Guest Column (Page 19) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 20) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 21) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 22) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 23) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 24) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 25) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 26) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 27) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 28) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 29) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 30) Marketing Review - Spring 2008 - Ten Trends Now Shaping the Future of Hospitality (Page 31) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 32) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 33) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 34) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 35) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 36) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 37) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 38) Marketing Review - Spring 2008 - Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales (Page 39) Marketing Review - Spring 2008 - 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing (Page 40) Marketing Review - Spring 2008 - 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing (Page 41) Marketing Review - Spring 2008 - 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing (Page 42) Marketing Review - Spring 2008 - 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing (Page 43) Marketing Review - Spring 2008 - 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing (Page 44) Marketing Review - Spring 2008 - 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing (Page 45) Marketing Review - Spring 2008 - The Lure of Lore: Connecting with Customers Through a Unique Brand Story (Page 46) Marketing Review - Spring 2008 - The Lure of Lore: Connecting with Customers Through a Unique Brand Story (Page 47) Marketing Review - Spring 2008 - The Lure of Lore: Connecting with Customers Through a Unique Brand Story (Page 48) Marketing Review - Spring 2008 - The Lure of Lore: Connecting with Customers Through a Unique Brand Story (Page 49) Marketing Review - Spring 2008 - The Lure of Lore: Connecting with Customers Through a Unique Brand Story (Page 50) Marketing Review - Spring 2008 - The Lure of Lore: Connecting with Customers Through a Unique Brand Story (Page 51) Marketing Review - Spring 2008 - A Careful Balancing Act (Page 52) Marketing Review - Spring 2008 - A Careful Balancing Act (Page 53) Marketing Review - Spring 2008 - A Careful Balancing Act (Page 54) Marketing Review - Spring 2008 - A Careful Balancing Act (Page 55) Marketing Review - Spring 2008 - A Careful Balancing Act (Page 56) Marketing Review - Spring 2008 - A Careful Balancing Act (Page 57) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page 58) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page 59) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page 60) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page 61) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page 62) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page 63) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page 64) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page A1) Marketing Review - Spring 2008 - A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners (Page A2) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A3) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A4) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A5) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A6) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A7) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A8) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A9) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A10) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A11) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A12) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A13) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A14) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A15) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A16) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A17) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A18) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A19) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A20) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A21) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A22) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A23) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A24) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A25) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A26) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A27) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A28) Marketing Review - Spring 2008 - SPECIAL SECTION: The 2007 HSMAI Adrian Awards (Page A29) Marketing Review - Spring 2008 - Building Five Star Imagery (Page 94) Marketing Review - Spring 2008 - Building Five Star Imagery (Page 95) Marketing Review - Spring 2008 - Building Five Star Imagery (Page 96) Marketing Review - Spring 2008 - Building Five Star Imagery (Page 97) Marketing Review - Spring 2008 - Building Five Star Imagery (Page 98) Marketing Review - Spring 2008 - Building Five Star Imagery (Page 99) Marketing Review - Spring 2008 - Building Five Star Imagery (Page 100) Marketing Review - Spring 2008 - Building Five Star Imagery (Page Cover3) Marketing Review - Spring 2008 - Building Five Star Imagery (Page Cover4)
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