Marketing Review - Spring 2008 - (Page A3)

HSMAI Best of Show & Platinum Awards 2007 Adrian Awards Competition Case Studies The following pages reveal creativity, ingenuity and great talent. They are case studies of the Best of Show and Platinum Award winners in the annual Hospitality Sales & Marketing Association International’s (HSMAI) Adrian Awards competition. Chosen from more than 1,200 entries received from 18 countries, the global competition is the largest travel-related contest of its kind in the world. Originality, imagination and outstanding results are what persuaded a panel of industry experts to deem these award-winning in the categories of advertising, public relations and Web marketing. The coveted Platinum winners were judged to be the most extraordinary from all of the prestigious gold winners. And out of those awarded Platinum, one in each category of the advertising, public relations and Web marketing competition received the ultimate honor and highest distinction of Best of Show. As a fellow marketer of hospitality and travel, we hope you will find knowledge and inspiration from these case studies, as well as an appreciation for the companies and agencies responsible for creating and executing these outstanding initiatives. HSMAI is proud to present the Adrian Awards Best of Show and Platinum winners for 2007. THE HSMAI ADRIAN AWARDS COMMITTEE >Contents ADVERTISING A-4 Best of Show: Delta Air Lines P L AT I N U M W I N N E R S A-6 Colonial Williamsburg A-7 Hilton Hotels A-8 Magnolia Hotels A-9 New Mexico Tourism Department A-10 Skamania Lodge A-11 Vail Cascade Resort & Spa PUBLIC RELATIONS A-12 Best of Show: Zero Gravity Corporation P L AT I N U M W I N N E R S A-14 Cunard Line A-15 The Greenbrier A-16 Hawaii Visitors & Convention Bureau A-17 Hilton Hotels A-18 Hong Kong, Morocco, New Zealand & Air Tahiti Nui A-19 The Lodge at Woodloch WEB MARKETING A-20 Best of Show: New Orleans Metropolitan Convention & Visitors Bureau P L AT I N U M W I N N E R S A-22 Grand Hotel Esplanade Berlin A-23 Hawaii Visitors & Convention Bureau A-24 Marriott Hotels & Resorts A-25 W Hotels Yahoo!Big Idea Chair A-26 Hilton Hotels DEPARTURES Magazine Luxury Marketing Achievement Award A-27 Preferred Hotel Group Editor: Taryn Schneider Design: Liz Lennon A L S O P R E S E N T I N G: DEPARTURES Magazine Luxury Marketing Achievement Award & Yahoo! Big Idea Chair ADRIAN AWARDS WEB MARKETING 2007 HSMAI ADRIAN AWARDS COMPETITION PUBLIC RELATIONS ADVERTISING A-3 http://www.hsmai.org

Table of Contents Feed for the Digital Edition of Marketing Review - Spring 2008

HSMAI Marketing Review - Spring 2008 Contents COLUMN: The Online Marketer COLUMN: Success Stories COLUMN: Guest Column Ten Trends Now Shaping the Future of Hospitality Turning the 2008 Consumer Tax Rebates into Hospitality and Travel Sales 25 Extraordinary Minds in Hospitality and Travel Sales and Marketing The Lure of Lore: Connecting with Customers Through a Unique Brand Story A Careful Balancing Act A Meaningful Relationship: How Technology Affects the Connection Between Hospitality Marketers and Meeting Planners SPECIAL SECTION: The 2007 HSMAI Adrian Awards Building Five Star Imagery

Marketing Review - Spring 2008

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