Marketing Review Excerpt — Ian Schrager: The Revolutionary Man - (Page 3) GER With his keen eye for style and talent for trend spotting, Ian Schrager has the uncanny ability to zoom in on the mood and feel of popular culture, act on it, and start a revolution. A recipient of HSMAI’s 2007 Lifetime Achievement Award, he is an inventor and a visionary who is instinctive, responsive, and thrives on shaking things up. [ TA RY N S C H N E I D E R ] onary Man The Revoluti T he Bronx born, Brooklyn raised Ian Schrager is credited with passionately redefining the art of living. With longtime friend and fellow Brooklynite, the late Steve Rubell, he defined an era of New York nightlife with Studio 54, and by pioneering the boutique hotel concept back in the 1980s, he brought ultra hipness and high style to hospitality. These days, when he’s not reinventing a boutique brand with Marriott, he’s preoccupied with changing the way the ultra rich live. His life has been, and continues to be a spectacular string of successive revolutions. It’s been a wild and intense ride for the obsessive, style-savvy Schrager, but not without its ups and 21 PHOTOGRAPHY: ALYSON ALIANO/REDUX FALL 2008 • HSMAI MARKETING REVIEW
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