HSMAI Member Update - Summer 2008 - (Page 2) memberupdate Affordable continued from cover have a dedicated exhibition where they have both the time and logistics to present their products to an audience of true size, buying power, and intent, that ensures significant return on their investment. To enhance interaction among exhibitors and attendees at the upcoming Affordable Meetings National, a host of networking opportunities have been introduced. Included are 2 networking lunches, unopposed by exhibit time, and the return of The Scene, a gathering place for exhibitors and attendees on the show floor. These enhancements, added to traditional exhibit hours (also unopposed), general sessions and events during the show, give suppliers numerous unique opportunities to interact with the planners at the show. Companies that choose to exhibit during HSMAI’s Affordable Meetings program will benefit from the following: • $600 discount for HSMAI members (one staff member of the applicant’s firm must be an active member of HSMAI and based at the address to which the contract is mailed) • Free electronic post-show attendee list, including demographic information, profiles of attendees, and extensive contact information • Inclusion in an extensive marketing campaign featuring direct mail and comprehensive broadcast e-mails, reaching over 95,000 planners • Complimentary promotional brochures • A free listing in the official show directory and online directory • A comprehensive booth package to help minimize on-site costs • Automatic entry in “Best Booth Awards Program” • Three (3) exhibitor badges per booth included in the exhibit fee • 3:1 planner/exhibitor ratio • Pre-show attendee lists at a bargain price • Networking opportunities HSMAI members also receive expedited on-site registration and access to an exhibitor lounge. See www.affordablemeetings.com for more details or to reserve exhibit space. HSMAI Foundation Publishes “Demystifying Distribution 2.0” and “The Travel Marketer’s Guide to Social Media and Social Networks” The HSMAI Foundation has released “Demystifying increasing number of channels available to reach potential guests, it’s important the distribution model is designed to target all the appropriate channels and to be consistent with the overall brand. ” The Founding Sponsor is TIG Global and the Publishing Partner is Pegasus. Additional partners include, Amadeus, Expedia, HEDNA, ICEPortal, and Sabre. Copies of Demystifying Distribution 2.0 are $99 for HSMAI members and $149 non-members and are available for purchase at www.hsmaipublications.com. The release of Demystifying Distribution 2.0 follows the successful debut of The Travel Marketer’s Guide to Social Media and Social Networks. The report was researched and written by Cindy Estis Green and is published by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured. More information and ordering can be found at www.hsmaipublications.com. Distribution 2.0,” a TIG Global special report, discussing the importance and impact of aligning proper distribution channels to appropriately match brand messaging. The report, researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, is a follow-up to the ground-breaking first edition, published in 2005. The underlying strategies for disciplines within hospitality, such as revenue management, brand marketing, asset management and development, rely on effective distribution models to achieve profits. As more consumers are shifting to online channels to book reservations, they are influenced as much by the channel used to book the reservation as they are to the actual hotel they selected. “The online travel market has created a level playing field for larger chains and independent hotel owners,” said Fran Brasseux, executive director of the HSMAI Foundation. “An effective distribution model is the key to achieving solid and consistent reservations. With the HSMAI’s Headquarters Has Moved: HSMAI's New Headquarters Address, Phone and Fax is: 1760 Old Meadow Road, Suite 500 McLean, VA 22102 Phone: 703-506-3280 Fax: 703-506-3266 2 www.hsmai.org http://www.hsmaipublications.com http://www.hsmaipublications.com http://www.affordablemeetings.com http://www.affordablemeetings.com http://www.hsmai.org http://www.hsmai.org
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