HSMAI Member Update - Summer 2008 - (Page 6) memberupdate HSMAI University Update HSMAI University is proud to announce its summer programs for 2008, including a full schedule of webinars and public venue executive trainings. As you know, webinars are viewed on your computer. Sessions are 60 minutes in length and usually take place from 2:00 – 3:00 Eastern time on the scheduled dates. The cost per computer log-on is $99 per session for HSMAI members and $159 for non-members, with discounts for registering for an entire series. You can register for one program or for an entire series, and if you are unable to attend one session live, you’ll receive a link to watch a recording of it at your convenience any time in the next 30 days. Many chapters register and offer the HSMAI University programs to their local members or community. Simply set up a meeting room, an LCD, high-speed Internet access, and a screen, and pay for only one registration. It’s a great opportunity to arrange group discussions, luncheons, and networking. Summer 2008 Webinars: Register at www.hsmaiuniversity.org or link to archive site to purchase recordings. will also introduce the concepts of total customer value and total customer worth and review displacement analysis using a mathematic example. The RevMAP is a valuable tool for both entry level and seasoned revenue management professionals to use in their annual strategic planning sessions. now to be proactive in a declining economy? Contextually, how does revenue management currently fit into an organization’s management structure and strategy? And finally, we will take a glimpse into our crystal ball to view how the profession may develop in the near future. The Next Gen Traveler Session #2 - Distribution and Pricing AUGUST 14, 2008 In the second webinars in this series, Kim and Trevor continue their analysis with a review of the key elements of distribution and pricing. This will include two additional analytic tools for revenue professionals to use: a price positioning grid and the magic pricing formula. This session will also help revenue professionals determine the costs of displacement of different types of business. AUGUST 26, 2008 PRESENTER: Peter Yesawich, President & CEO, Ypartnership, and Lorraine Sileo, VP, Research, PhoCusWright This webinar will feature Peter Yesawich and Lorraine Sileo discussing the results of The NextGen Traveler™, an important new study produced by PhoCusWright and Ypartnership (formerly YPB&R). The study, and webinar, examine the attitudes and behavior of “Gen Next” consumer travelers and how they integrate technology into their travel, profiling the lifestyles, travel habits, and travel intentions of this emerging group of travelers who are defined more by their attitudes than by their demographics. And, don’t forget, in September 2008… Plan now to attend the two unique, outstanding public venue training sessions in Boca Raton, Florida. HSMAI University will present, for the fifth time: Revenue Management Webinar Series AUGUST 7, 14, AND 21, 2008 PRESENTERS: Kimberly A. Tranter, Johnson & Wales University, and Trevor Stuart-Hill, VP, Accounts & Revenue, Synxis Sponsor: IDeaS Revenue Optimization Session #1 - Internal Assessment and Strategic Planning AUGUST 7, 2008 In part one of this three part series, the lead authors of the first college textbook ever written on hospitality revenue management, An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, Kim and Trevor, present their roadmap to successful revenue management. They will introduce their RevMAP, which provides the 8 critical steps and 4 building blocks leading to strategic revenue management. They Session #3 - Channel and Inventory Management: Practical Applications and A Glimpse Into The Future AUGUST 21, 2008 In the final webinar of this series, Kim and Trevor provide an overview of the inventory management process per channel including the most common inventory controls and when best to apply each control effectively. Measurements of success will also be examined. What steps should revenue management professionals take Managing Business Results SEPTEMBER 22, 23, AND 24, 2008 6 www.hsmai.org http://www.hsmaiuniversity.org http://www.hsmai.org
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