Marketing Review — Fall 2008 - (Page 16)

›› FORECASTING TRENDS Top 10 Travel Innovations of the Next 10 Years When the editors at Arthur Frommer’s Budget Travel asked readers to suggest their picks for the best travel innovations of the past decade, that got us thinking about the top hospitality and travel innovations of the decade ahead. What follows is the result. [MARVIN J. CETRON, PH.D.] irst we recap the list that inspired our own ruminations, adding occasional comments from Forecasting International. Then we give our own list of innovations that seem likely to change the industry in the next ten years. Unlike Budget Travel, we will look at the prospects from the side of industry participants as well as travelers. F Eiffel.) Ten years from now, door-to-door directions will be available between any two street addresses in the world. And thanks to Google Earth, you can even see your destination and its environs before you get there. on the Internet and print your boarding pass while still sitting comfortably at home in your PJs. You can even go on the airline's Web site to select or change your seat "right when the exit-row and bulkhead seats open up." BASED ON THE BUDGET TRAVEL FINDINGS 10) Online maps Don’t know how to get where you are going? In the United States and most of Europe, MapQuest will point the way, giving directions turn-by-turn and distances to the tenth of a mile. Google Maps already can provide directions around Australia or Japan, and from the Eiffel Tower to Sherlock Holmes’s old flat at 221B Baker Street, London! (You do need to know that the tower is on Av. Gustave 16 9) Digital photography For the average shutterbug—and that includes many travelers—there is nothing like a digital camera. No more changing film every few dozen shots. No more wondering whether the picture came out right. No more wasting money on developing your snaps only to discover that you left the lens cap on! Better yet, Web sites like Flickr and Snapfish let you share vacation pics with family and friends while still on vacation. 8) Online flight check-in Since 9/11, airport security lines have added an hour or more of delay to the process of boarding an airline. But at least these days you can check in for your flight 7) GPS navigation Driving is so much easier with a global positioning system to show you the way, whether you're in a "dangerous city at night" or you want to "take the back roads and not worry about getting lost." With a "comforting voice" to guide you, there's no need to look up directions — "GPS devices have made paper maps a thing of the past." 6) Worldwide ATM access Short on cash in New York, Paris, Capetown, or Sydney? No problem. At any time of day or night, your bank account at home is as close as the nearest ATM. And if the exchange rate is not necessarily the best, at least you can get local currency without worrying about cashing a traveler’s HSMAI MARKETING REVIEW • FALL 2008

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.