Marketing Review — Fall 2008 - (Page 2)

›› GUEST EDITORIAL Publisher ROBERT A. GILBERT, CHME, CHA Associate Publisher Lesa Faris is HSMAI’s newly appointed director of development. She has spent her career in event-focused sales and marketing for hotels, government, and the association community. JASON SMITH Editor ILSA WHITTEMORE Associate Editor KATHLEEN TINDELL Art Direction & Design Sales & Marketing Opportunities Available Through HSMAI s you may know, member surveys rank the HSMAI Marketing Review as one of the top benefits of membership in the association. The magazine reaches a total of 7,000 hospitality professionals in the United States and abroad. Readers report that they pass each issue on to one to four colleagues, making its actual circulation somewhere between 14,000 and 28,000. Not enormous numbers, to be sure, but a highly targeted way to reach the hospitality community. Like so much else in the economy, costs for producing a magazine of the caliber of the Marketing Review have risen sharply, and so one of my first assignments is to increase advertising and product listing sales. This is where your help is needed. If you are a hospitality industry service provider, please consider advertising in the Marketing Review or buying a listing in HSMAI’s Marketplace, an online directory of products and services of value to the association’s members. If you are a hotelier, or represent one of the other hospitality segments on the HSMAI membership roster, please talk to your suppliers about taking an ad in the Review or purchasing an HSMAI Marketplace listing. The ad and listing rates are competitive and the dedicated hospitality sales and marketing professionals who read the magazine will be interested in and responsive to your message. In addition, there are other opportunities for you and/or your suppliers to gain visibility within the HSMAI member community. Buy ad space in one of HSMAI’s popular electronic newsletters; or partner with the association to present one or more of its well-attend Strategy Conferences—Hotel Sales, Resort, Revenue Management, and Travel Internet Marketing. Yes, there are many ways for you to garner exposure through HSMAI and I’m delighted to discuss these marketing opportunities with you and to customize a costeffective package that offers you the favorable exposure that you want and need. For more information or for answers to your questions, please contact me at 703506-3271 or by email at lfaris@hsmai.org. I’m looking forward to working with you. THE ART DEPARTMENT DESIGN STUDIO www.theartdepartment.us A www.hsmai.org The HSMAI Marketing Review (USPS 677-730) (ISSN 0746-9985) is published quarterly by the Hospitality Sales & Marketing Association International, 1760 Old Meadow Rd., Suite 500, McLean, VA 22102. The magazine reaches more than 4,000 hospitality sales executives. ©2008 by the Hospitality Sales & Marketing Association International. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. Editorial Offices: 1760 Old Meadow Rd., Suite 500, McLean, VA 22102; Phone: (703) 506-3280. Address all manuscripts to this address. The Hospitality Sales & Marketing Association International is a non-profit educational organization devoted to upgrading the professionalism of those engaged in hospitality industry sales, marketing, and servicing. Annual membership dues include the annual subscription price of $95 for the HSMAI Marketing Review. Additional single copies $17.00. Periodicals postage paid in McLean, Virginia and additional mailing offices. Members: Please send all change of address information to the McLean, VA office; address above. Postmaster: Send address changes to the HSMAI Marketing Review, 1760 Old Meadow Rd, Suite 500, McLean, VA 22102. The material in this publication reflects the opinions and philosophies of the individual contributors—and does not necessarily represent or reflect any position (official or otherwise) of the Hospitality Sales & Marketing Association International (HSMAI), its staff, officers, or officials. These articles are provided for the interest of the readers—and HSMAI does not certify any of the data or statistics in these articles. Lesa Faris HSMAI Director of Development SELECTED PHOTOGRAPHY PROVIDED BY GETTY IMAGES COVER: ALYSON ALIANO/REDUX 2 http://www.theartdepartment.us http://www.hsmai.org

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

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