Marketing Review — Fall 2008 - (Page 38)

MEMORY AIDS: PASSWORD MANAGERS With a few minutes between meetings, whip out your laptop to knock out some financial business—if only you could remember the password. These days, passwords are needed to access nearly everything: computer log-on, e-mail accounts, blogs, business sites, bank accounts, utilities, and so on. You’d need to have a memory chip implanted in your skull to remember them all. Written lists could fall into the wrong hands. But now several proven Web-based applications keep track of your passwords with security guaranteed. These utilities even generate hacker-resistant passwords for new accounts that you open. Here are some of the best: KeePass is a free, opensource, easy-to-use password manager for use with Windows systems. You store all your passwords in one database, which you lock with one master key or a key-disk. So you only have to remember one master password, or insert the key-disk, to unlock the whole database. The databases are secured by dual encryption algorithms. keepass.info RoboForm automates entering passwords and log-ins as well as auto-filling forms online. This award-winner’s features include portability: RoboForm2Go runs from USB keys, with no installation needed. It works with Internet Explorer, AOL/MSN, and Firefox. It synchronizes passwords between your computers and PDAs. It also thwarts those nefarious “key loggers” since it frees you from using the keyboard to type in passwords. www.roboform.com 1Password is a passwordmanagement utility that keeps track of all Web passwords, automates sign-in, and guards from identity theft and Phishers. Mac OS X-compatible, 1Password integrates directly into your Web browser to automatically log you into sites. A built-in “Strong Password” creates random and unguessable passwords, which you can access from anywhere. Also provides auto-fill on iPhones and Palm devices. agilewebsolutions.com No budget? No problem. VideoSpin makes it easy to turn your video clips and pictures into mini marketing movies (and viral videos) with simple titles, transitions, and special effects. The program also makes it easy to upload your final cut—taking advantage of free airtime on YouTube, Yahoo, MySpace and other Web 2.0 file-sharing Web sites. You can also attach your productions to e-mails—an entertaining way to keep in touch with clients and prospects. If you want to save your video to disc or to a video-enabled MP3 player, you can purchase the necessary “codecs” from the Web site. And when you’re ready to go Hollywood, you can buy Studio 11, Pinnacle’s pro tool set. www.videospin.com to banish the homesick blues with quick video clips to family and friends. But will it work for work? Instead of a conventional press release or email blast, you could visually announce your destination’s newest attraction, demonstrate your facility’s latest technological advantage, show off new dishes on a menu, or broadcast a customized live pitch that saves travel time. JuiceCaster gives you a 21st century way to communicate with team members and customers, says the L.A. company’s CEO Nick Desai. When your trade show booth’s being set up, a cameraphone can capture a quick video that can be posted via JuiceCaster so you can make sure everything’s done right. And what about those contacts you want to make at the trade show? “Instead of a boring email, why not a video invitation to come by your booth, a video your prospects watch on their phones while they are at the show?” suggests Desai. “Instant video communications is manyfold more valuable in business than it is for social reasons.” Also, Basic JuiceCaster is ad-supported, so you and your contacts can set up free accounts to upload and share videos. www.juicewireless.com IMAGE ENHANCEMENT WITH A SINGLE CLICK: Picnik Sure, you can buy programs to edit the photos you use in your work. But now you can access powerful image editing tools on the Web for free—lightening the load on your computer and your budget. Picnik makes it a snap to fix photos with a single click—crop , resize and rotate images, and remove those irksome red-eye reflections as well as add notes and promotional messages in attractive fonts. All with no software to download, install, and update. And no art director. You just need an internet connection. www.picnik.com BUSINESS NETWORKING WITH SOCIAL MEDIA: JuiceCaster mobile file-sharing Here’s an example of social media technology doing double-duty for work. This new award-winning social broadcasting utility makes it easy to upload photos, videos, and audio directly from cellphones to Facebook, MySpace, or your company blog—or to send that media content instantly to select groups, such as business clients. You skip the step of saving and transferring media files to your computer, meaning spontaneous, hassle-free, single-click communication. You can upload content from any email/MMS enabled mobile phone. Sure, business folks can use JuiceCaster 38 GALE-FORCE TRANSLATION FROM PC TO MAC: iTornado So you’ve made the switch from a WindowsHSMAI MARKETING REVIEW • FALL 2008 http://www.keepass.info http://www.agilewebsolutions.com http://www.roboform.com http://www.juicewireless.com http://www.videospin.com http://www.picnik.com

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.