Marketing Review — Fall 2008 - (Page 39)

based PC to a Mac. Now how to move all of those documents and applications from your PC’s hard drive? You can translate as well as transfer them to your Mac in one easy step with iTornado from Data Drive Thru. Last year, the company began selling the Tornado, a similar virtual moving van that transports files between PCs, reducing the downside to getting a new computer. It won a slew of 2007 awards including Yahoo’s “Last Gadget Standing.” The Dallas-based company trademarked the phrase ˜No Software To Load” in recognition of their product’s most appealing advantage. Essentially, iTornado is a file transfer microcomputer that connects two computers in seconds simply by plugging retractable cables into the USB ports. “Our research shows that each day as many as 14,000 computer users worldwide switch to Macs from PCs when purchasing a new machine,” said CEO Paul Andrus, who jumped on technology for cross-platform file transfer. Instead of software, the technology “instantly initiates a peer-to-peer network.” The user then guides the transfer process via drag-and-drop, using a splitscreen display that appears simultaneously on both computers’ monitors. Both Tornado products come with PC Eraser, which permanently deletes files, so when you donate your old computer, you don’t have to worry about identity theft. www.TheTornado.com rative online writing and editing of documents, spreadsheets, and presentations (Google Docs), and Web site-building (Google Page Creator). Since the tools reside online, no need to mess with installation or updates. They work with most browsers except Safari. And they’re free. www.google.com/a CONTROL GEEK CHIC: SlimBlade Presenter Media Mouse Kensington garnered mouse honors at the 2008 Consumer Electronics Show with loaded and load-lightening little workhorses. The new SlimBlade Presenter Media Mouse combines mouse, presenter, media controller and laser pointer in one slim unit that slips right into a pocket. The multifunction navigation pad makes it a breeze to navigate through presentations and control digital media from anywhere in the room. Then there’s the SlimBlade Trackball Mouse, noteworthy for intuitive 360º scrolling—even on surfaces too small to move a mouse. Its Bluetooth range extends to 30 feet. us.kensington.com 6,000 300-DPI photos, six hours of DVD-quality video, or thousands of documents. All your presentations, promotional material, and other content will be at hand wherever you go. (Computer product retailers) CLEAR AND GREEN: OmniCleanz spray computer cleaner Here is an all-around great product for cleaning computer displays, keyboards, and peripherals—a must on the road where airborne particles, gunk, and uncontrollable light conditions abound. RadTech’s OmniCleanz comes in a packable pump. Its spray mist cleans without streaking. The formula is free of alcohol, ammonia, chemicals, solvents, dyes, and odors, so you don’t have to worry about damaging your lungs, eyes, screen, or keyboard. Other travel-compatible features: its not flammable and remains stable even in extreme temperatures. www.radtech.us SUPER-8 COMES TO PORTABLE STORAGE: Store ‘n Go USB Hard Drive All of those JPEGs, music and video files, podcasts and other exponentially expanding content have created demand for portable, durable, high-performance hard drive. Verbatim’s rugged new gizmo holds eight gigabytes in a footprint equivalent to just two flash drives. USB storage devices have made it possible to have presentations and detailed product/service information right in your pocket so you’re ready whenever opportunity knocks. To hold all of those PPT presentations, video demos and tours, image files and documents, more storage is needed. “Certainly you can have all of the information on your notebook computer hard drive, but people also like the security, speed, and backup protection of having this important information on a separate hard drive,” said Verbatim’s Mark Rogers. His team’s new 8GB Store n Go makes it easy to take your show on the road, ready to plug in to any USB drive. It also makes a useful marketing tool—load your briefing materials and hand it to your prospect. Pre-loaded with a mobile launch-pad, Store ‘n Go holds 12 hours of MPEG-1 video, FOR YOUR EYES ONLY: Laptop privacy screens Those seeking protection from prying eyes have a wide choice of filters. Be aware of the trade-off; while they shield your data and reduce glare, they typically add some weight to your e-rig and reduce the brightness of your screen. The filters usually take the form of thin plastic sheets that you attach to your laptop monitor with clips. Companies such as 3M, Sony, Targus, and ErgoWorks offer privacy filters in a range of sizes. (Computer supply retailers) SAVE HARD DRIVE SPACE AND MONEY: Google Business Apps Now you can liberate your computer from some of those software programs. Google provides free access to a great suite of online business productivity tools. Google Apps include enhanced and mobile access email services, online conferences (Google Chat), group scheduling (Google Calendar), collaboFALL 2008 • HSMAI MARKETING REVIEW DISTRACTION-BUSTING BUDS: Custom earphones Space-saving noise-isolating and (finally) comfortable earbuds for use with audio players, iPhones, etc. Klipsch’s new Custom series earphones do double-duty, blocking ambient noise to the degree you choose and delivering pain-free audio from your audio devices—MP3 players, audio books, notebooks, and phones. The earphones come 39 http://www.google.com/a http://us.kensington.com http://www.radtech.us http://www.TheTornado.com

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

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