Marketing Review — Fall 2008 - (Page 4) MARKETING REVEIW >> FALL 2008 COLUMNS The Online Marketer 8 12 Design Thinking: A New Tool for Business And Marketing Innovation DONALD E. BENDER Success Stories “Nature’s Wonders” in Florida; “Fertile Turtle” on Marco Island; A Renovation Builds Business; Myomlet.com Creates a Niche Web Community; Vacation Photo Contest Makes a Splash; Maine’s “Close to Home” Campaign Pays Off HARVEY CHIPKIN 12 16 Forecasting Trends Top 10 Travel Innovations of the Next 10 Years MARVIN CETRON, PH.D. ARTICLES 20 Ian Schrager: The Revolutionary Man Ian Schrager has been breaking new ground from the time he established Studio 54 as an icon of New York nightlife and later set the standards for lifestyle and boutique hotels. Now he’s creating amazing residences for the ultra-rich and, in partnership with Marriott, planning to build chic hotels worldwide. TARYN SCHNEIDER 20 Leaving No Stone Unturned: The Quest for Ancillary Revenue In today’s economy, hoteliers are seeking additional sources of income to enhance the bottom line. Selling optional services and interesting items to their guests is a sure-fire way to meet that goal. BETH ROGERS 28 28 HSMAI MARKETING REVIEW • FALL 2008
Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008 Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand Marketing Review — Fall 2008 Marketing Review — Fall 2008 - Marketing Review – Fall 2008 (Page cover1) Marketing Review — Fall 2008 - Marketing Review – Fall 2008 (Page cover2) Marketing Review — Fall 2008 - Marketing Review – Fall 2008 (Page 1) Marketing Review — Fall 2008 - Marketing Review – Fall 2008 (Page 2) Marketing Review — Fall 2008 - Marketing Review – Fall 2008 (Page 3) Marketing Review — Fall 2008 - Contents (Page 4) Marketing Review — Fall 2008 - Contents (Page 5) Marketing Review — Fall 2008 - Contents (Page 6) Marketing Review — Fall 2008 - Contents (Page 7) Marketing Review — Fall 2008 - The Online Marketer (Page 8) Marketing Review — Fall 2008 - The Online Marketer (Page 9) Marketing Review — Fall 2008 - The Online Marketer (Page 10) Marketing Review — Fall 2008 - The Online Marketer (Page 11) Marketing Review — Fall 2008 - Success Stories (Page 12) Marketing Review — Fall 2008 - Success Stories (Page 13) Marketing Review — Fall 2008 - Success Stories (Page 14) Marketing Review — Fall 2008 - Success Stories (Page 15) Marketing Review — Fall 2008 - Forecasting Trends (Page 16) Marketing Review — Fall 2008 - Forecasting Trends (Page 17) Marketing Review — Fall 2008 - Forecasting Trends (Page 18) Marketing Review — Fall 2008 - Forecasting Trends (Page 19) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 20) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 21) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 22) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 23) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 24) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 25) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 26) Marketing Review — Fall 2008 - Ian Schrager: The Revolutionary Man (Page 27) Marketing Review — Fall 2008 - Leaving No Stone Unturned: The Quest for Ancillary Revenue (Page 28) Marketing Review — Fall 2008 - Leaving No Stone Unturned: The Quest for Ancillary Revenue (Page 29) Marketing Review — Fall 2008 - Leaving No Stone Unturned: The Quest for Ancillary Revenue (Page 30) Marketing Review — Fall 2008 - Leaving No Stone Unturned: The Quest for Ancillary Revenue (Page 31) Marketing Review — Fall 2008 - Leaving No Stone Unturned: The Quest for Ancillary Revenue (Page 32) Marketing Review — Fall 2008 - Leaving No Stone Unturned: The Quest for Ancillary Revenue (Page 33) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 34) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 35) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 36) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 37) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 38) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 39) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 40) Marketing Review — Fall 2008 - Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable (Page 41) Marketing Review — Fall 2008 - Effectively Weathering the Ups and Downs of the Economic Cycle (Page 42) Marketing Review — Fall 2008 - Effectively Weathering the Ups and Downs of the Economic Cycle (Page 43) Marketing Review — Fall 2008 - Effectively Weathering the Ups and Downs of the Economic Cycle (Page 44) Marketing Review — Fall 2008 - Effectively Weathering the Ups and Downs of the Economic Cycle (Page 45) Marketing Review — Fall 2008 - Experiments in Podcasting (Page 46) Marketing Review — Fall 2008 - Experiments in Podcasting (Page 47) Marketing Review — Fall 2008 - Experiments in Podcasting (Page 48) Marketing Review — Fall 2008 - Experiments in Podcasting (Page 49) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page 50) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page 51) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page 52) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page 53) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page 54) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page 55) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page 56) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page cover3) Marketing Review — Fall 2008 - Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand (Page cover4)
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