Marketing Review — Fall 2008 - (Page 45)

preparation for the turnaround into the next up-cycle.” Lisa Allen specializes in business writing and marketing communications for corporate and association clients and currently leads Vantage Strategy Consulting’s communications initiatives. Allen launched her business, ALLEN Communications, Inc., in 2002 and has more than 15 years experience in communications, media relations and business marketing. Before founding her company, Allen served as director of communications for the Grocery Manufacturers Association, where she led the daily operations of GMA’s communications group, implemented marketing campaigns, handled media relations on key business issues and oversaw all communications deliv- erables. Prior to joining GMA, Allen served as the director of communications for the International Fresh-cut Produce Association, where she created and oversaw production of all marketing materials and handled the organization’s media relations. She also worked as an account executive for BC Communications, Inc., and as a public affairs coordinator for the United Fresh Fruit & Vegetable Association. Allen graduated from the University of Delaware with a B.A. in Mass Communications with a concentration in Journalism and in 1993 earned the university’s E.A. Nickerson Award for Outstanding Achievement in Journalism. Established in 1983 to serve as the research and educational arm of HSMAI, the HSMAI Foundation’s mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession. In future articles, a panel of industry professionals will offer advice on how to work with the TAI to improve your bottom line. Visit www.hsmaifoundation.org for more information. Mark your calendar NOW for The only eBusiness Conference designed by the travel industry for the travel industry, TIA’s TravelCom ‘09 March 31 - April 2, 2009 Atlanta, Georgia With a program that always features the most senior leaders in the eCommerce and distribution world, hundreds of travel companies send delegates to listen to cutting-edge innovators, gain best practice advice and network with the industry’s trailblazers. For more information go to www.tia.org/travelcom. TravelCom 09 (NEW) Speakers at TravelCom ‘08 included: Sir Richard Branson,The Virgin Group of Companies; Charlene Li, Forrester Research Inc.; Jeffery Boyd, Priceline.com; and Michelle Peluso, Travelocity & Sabre Holdings FALL 2008 • HSMAI MARKETING REVIEW 45 http://www.hsmaifoundation.org http://www.tia.org/travelcom http://www.Priceline.com

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

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