Marketing Review — Fall 2008 - (Page 54)

R FIGURE 1. (Summary of Trends in Table 2) How Many of the 17 Selected U.S. Destination Have Experienced Increases & Decreases in Market Share of Total Rooms Sold, by Hotel Sector for the 31 Month Period Jan. 2006-July2008 experienced a decrease in two market sectors: 1) Midscale with F&B, and 2) Economy/Budget sectors. The percent of market share of total rooms sold for the Midscale without F&B sector has remained unchanged. MIDSCALE WITH F&B showed increases market share in 3 destinations, decreases in 12 destinations, and no change in 2 destinations, MIDSCALE WITHOUT F&B showed increases in market share in 10 destinations, decreases in 4 destinations, and no change in 3 destinations, and ECONOMY/BUDGET showed increases in market share in 1 destination, and decreases in 16 destinations. Summary of Changes and Shifts in Hotel Sector Demand in Table 2 Figure 1 provides a summary of destination trends as shown in Table 2 for the selected 17 U.S. destinations. In particular, Figure 1 answers the question, “How many of the 17 selected U.S. destinations have experienced increases and decreases in percent market share of total rooms sold, by hotel sector for the 31-month period January 2006 – July 2008?” Examination of Figure 1 shows these trends in percent market share of total rooms sold by hotel sector: LUXURY showed increases in market share of total rooms sold in 10 destinations, decreases in 5 destinations, and no change in 2 destinations, UPPER UPSCALE showed increases in market share in 13 destina- Largest Increases by Hotel Sector: The hotel sector with the most destinations with increases in market share of total rooms sold is the Upper Upscale sector with 13 destinations showing increases in market share. Next is the Upscale sector with 11 destinations, then the Luxury sector with 10 destinations showing increases in the market share of total rooms sold. tions, decreases in 3 destinations, and no change in 1 destination, UPSCALE showed increases in market share in 11 destinations, Largest Decreases by Hotel Sector: The hotel sector with the most destinations with decreases in market share is the Economy/Budget sector with 16 destinations showing decreases in market share. Next is the Midscale with F&B sector showing 12 destinations with decreases in market share of total rooms sold. HSMAI MARKETING REVIEW • FALL 2008 decreases in 5 destinations, and no change in 1 destination, 54

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

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