Marketing Review — Fall 2008 - (Page 55)

Conclusions Since increases in transportation costs (gas, airfare) in 2006, the demand for hotel rooms has changed by hotel sector in the top 25 U.S. destinations. In particular: Percent Market Share of Total Rooms Sold by Hotel Sector in top 17 U.S. destinations • Largest Increases by Hotel Sector – The Upper Upscale sector had 13 out of 17 destinations showing increases in percent market share of total rooms sold, the Upscale sector show increases in 11 of the 17 destinations, and the Luxury sector had increases in 10 out of 17 destinations. • Largest Decreases by Hotel Sector – The Economy/Budget sector showed decreases in percent of market share of total rooms sold in 16 out of 17 destinations, and the Midscale with F&B showed decreases in 12 out of 17 destinations. In summary, weekday (mostly business) demand for total rooms sold and percent market share of total rooms sold has remained strong and increased from 2006 – July 2008, while weekend (mostly leisure) demand for total rooms sold and percent market share has weakened and decreased over the period. The Upper Upscale, Upscale, Luxury sectors have increased by the largest amount in terms of rooms sold and percent market share of total rooms sold. The Economy /Budget and Midscale with F&B hotel sectors have decreased by the largest amount in terms of rooms sold and percent market share of total rooms sold over the period. Total Rooms Sold for weekday vs. weekend periods: • Weekday periods (mostly business travelers) of rooms sold increased in 19 destinations, and decreased in 6 destinations. • Weekend periods (mostly leisure travelers) of rooms sold decreased in all 25 destinations examined. • Overall for the aggregate top 25 U.S. destinations, the total of weekday rooms sold increased, while the total rooms sold in weekend periods decreased over the period. Percent of Market Share of Total Rooms Sold for weekday vs. weekend periods • Weekday (business travelers) percent market share of total rooms sold increased in 23 out of the top 25 U.S. destinations. • Weekend (leisure travelers) percent market share of total rooms sold decreased in 23 out of the top 25 U.S. destinations. • Overall for the aggregate top 25 U.S. destinations, weekday market share percent of total rooms sold increased, while the weekend market share percent of total rooms sold decreased. Travel Industry Photos Ad (NEW) FALL 2008 • HSMAI MARKETING REVIEW 55 http://www.travelindustryphotos.com http://www.travelindustryphotos.com

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

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