Marketing Review — Fall 2008 - (Page 7)

›› TARYN SCHNEIDER, CONTRIBUTORS president of Taryn Schneider Communications, has more than 25 years of hospitality, travel, and tourism experience as a writer, editor, and marketing communications specialist. For the past 15 years, she has worked on behalf of a select group of clients requiring highly specialized communications services, promotions, writing, publishing, and special events. She began her career as a writer and editor for Travel Agent magazine, and spent the next decade working in a diverse range of travel publishing, television producing, and journalistic endeavors. Her articles have appeared in both travel consumer and trade publications. Her email address is taryn@tarynschneider. com. Ian Schrager: The Revolutionary Man, page, 20. BETH ROGERS, who has worked for a hotel management company, is a freelance writer based in Bethesda, Maryland. Her articles have appeared in a number of publications, including the American Hotel & Lodging Association’s Lodging magazine as well as the HSMAI Marketing Review. She can be reached at bethmrogers@earthlink.net. Leaving No Stone Unturned: The Quest for Ancillary Income, page 28. ROBIN TIERNEY is a freelance writer and advertising creative consultant based in Washington, D.C. Her article subjects span marketing, travel, finance, education, and pet care, with a common thread being an emphasis on fresh, practical insights. She has also developed creative strategies and campaigns to build awareness and business for financial, hospitality, and health care industry clients. She can be reached at rktierney@earthlink.net. GaGa Gadgets FALL 2008 • HSMAI MARKETING REVIEW for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable, page 34. KEVIN TIERNEY is a tennis teaching pro, artist and writer based in the Washington, DC area. He has written about tennis, art, and modern culture, and has spoken on enhancing performance through healthy diet, and attitude. GaGa Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable, page 34. CATHLEEN MCCARTHY is a ment and Price Theory at both the undergraduate and graduate levels. He is a member of HSMAI’s Revenue Manage- ment Special Interest Group, and has had experience working in the lodging, restaurant, and attractions industry. He earned his doctorate from The University of Tennessee. Dr. Morse’s contact information: (865)974-6249, or smorse@utk.edu. Higher Transportation Costs and a Slowing U.S. Economy Shift Hotel Room Demand, page 50. CHAD CHURCH is manager freelance writer and editor based in Philadelphia, specializing in travel and tourism. Her work has appeared in industry publications and inflight magazines, as well as in Arizona Highways, Conde Nast Bride, Elle Décor, and in the book, “Escape Plans: Quick Getaways Within Easy Reach of Washington,” (1998). She can be reached at catmacnews@aol.com. Experiments in Podcasting, page 46. STEPHEN C. MORSE, PH.D. is an economist, pro- fessor, and director of the Tourism Institute, in the Department of Retail, Hospitality, and Tourism Management, at the University of Tennessee, Knoxville. Dr. Morse tracks and analyzes economic trends including hospitality and tourism consumer demand trends; hotel, lodging and restaurant trends; employment and hospitality tax issues; and cost and revenue management practices in the hospitality industry. Research publications on these subjects and economic trends for 95 counties in Tennessee are available at the Tourism Institute Web site: www.utk.edu/tourism. He teaches hospitality Revenue Manage- of industry research for Smith Travel Research (STR), the leading authority on lodging industry performance trends. He joined STR in 2008 shortly after earning his MS degree in hospitality and tourism management from the University of Tennessee, Knoxville. He earned a BS degree in business management from North Carolina State University in 2006. STR benchmarks hotel occupancy, rate, and revenue through its STAR program. In 2007, STR expanded its benchmarking efforts outside of North America with the creation of STR Global and now receives data from over 37,000 hotels worldwide. STR tracks market share performance for virtually every major global hotel chain and most major owner and management companies through its STAR program. Clients rely on STR’s data quality to make strategic and operational decisions in the areas of sales and marketing, development, revenue and yield management, reservations forecasting, and internal audit. STR’s commitment to confidentiality and accuracy has set the industry standard for over 20 years. He can be reached at chad@wwwstar.com. Higher Transportation Costs and a Slowing U.S. Economy Shift Hotel Room Demand, page 50. 7 http://www.utk.edu/tourism

Table of Contents Feed for the Digital Edition of Marketing Review — Fall 2008

Marketing Review – Fall 2008 Contents The Online Marketer Success Stories Forecasting Trends Ian Schrager: The Revolutionary Man Leaving No Stone Unturned: The Quest for Ancillary Revenue Gaga Gadgets for Execs on the Go: Functional New Portable Technology to Make Life and Work on the Road More Hospitable Effectively Weathering the Ups and Downs of the Economic Cycle Experiments in Podcasting Higher Transportation Costs and a Slowing Economy Shift Hotel Room Demand

Marketing Review — Fall 2008

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