Marketing Review — Summer 2008 - (Page 29) TREND #21 Consumerism is still growing. temporary phenomenon. The trend will regain momentum in the years ahead. It will not fall off this list before the middle of this century. IMPLICATIONS: This is a significant factor in the acceleration of technological change. The demand for scientists, engineers, and technicians will continue to grow, particularly in fields where research promises an immediate business payoff. Low-wage countries such as China once took only low-wage jobs from advanced industrialized countries such as the United States. Today higher-paid jobs in science, technology, and the professions also are at risk. SUMMER 2008 • 55 TRENDS FOR TRAVEL & HOSPITALITY Countries like India, China, and Russia once suffered a brain drain as those with high-tech skills emigrated to highdemand, high-wage destinations. Today, many students and professionals spend time in the West to learn cutting-edge skills, and then return to their native lands to work, start companies, and teach. This promotes the growth of some developing countries while reducing the competitive advantages of the developed world. IMPLICATIONS FOR HOSPITALITY AND TRAVEL: Trend 22 is responsible for much of the acceleration in technological advances seen in Trend 34. 29
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