Marketing Review — Summer 2008 - (Page 3) ›› Publisher ROBERT A. GILBERT, CHME, CHA EDITOR’S CORNER Associate Publisher JASON SMITH Editor ILSA WHITTEMORE Trend Spotting Associate Editor KATHLEEN TINDELL Art Direction & Design THE ART DEPARTMENT DESIGN STUDIO www.theartdepartment.us F www.hsmai.org The HSMAI Marketing Review (USPS 677-730) (ISSN 0746-9985) is published quarterly by the Hospitality Sales & Marketing Association International, 1760 Old Meadow Rd., Suite 500, McLean, VA 22102. The magazine reaches more than 4,000 hospitality sales executives. ©2008 by the Hospitality Sales & Marketing Association International. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. Editorial Offices: 1760 Old Meadow Rd., Suite 500, McLean, VA 22102; Phone: (703) 610-9024. Address all manuscripts to this address. The Hospitality Sales & Marketing Association International is a non-profit educational organization devoted to upgrading the professionalism of those engaged in hospitality industry sales, marketing, and servicing. Annual membership dues include the annual subscription price of $95 for the HSMAI Marketing Review. Additional single copies $17.00. Periodicals postage paid in McLean, Virginia and additional mailing offices. Members: Please send all change of address information to the McLean, VA office; address above. Postmaster: Send address changes to the HSMAI Marketing Review, 1760 Old Meadow Rd., Suite 500, McLean, VA 22102. The material in this publication reflects the opinions and philosophies of the individual contributors—and does not necessarily represent or reflect any position (official or otherwise) of the Hospitality Sales & Marketing Association International (HSMAI), its staff, officers, or officials. These articles are provided for the interest of the readers—and HSMAI does not certify any of the data or statistics in these articles. or more than six years, the HSMAI Marketing Review has been privileged to publish the in-depth columns and articles written by Marvin Cetron, Ph.D., founder and president of Forecasting International. Today HSMAI is pleased to devote the summer 2008 issue to a major work by Dr. Cetron, “55 Trends Now Shaping the Future of Society, Hospitality, and Travel.” Identified by U.S. News & World Report as one of the nation’s foremost futurists, Dr. Cetron has consulted with more than 300 of the Fortune 500 companies, 200 professional and academic societies, 17 foreign governments, and many branches of the U.S. government. He has aided the National Intelligence Agency and the Central Intelligence Agency in identifying and adapting to rapidly changing world conditions, and was a consultant to the White House in both Republican and Democrat administrations, from the time of President John F. Kennedy through the presidency of Bill Clinton. A glance at the table of contents of this issue shows the range of subjects covered by Dr. Cetron’s identification and analysis of trends impacting the world in general and hospitality and travel in particular. Each trend is assessed and the implications of that trend for society at large are covered as are the implications for the hospitality and travel industries. The HSMAI Marketing Review is proud to share Dr. Cetron’s understanding of the global trends that will affect the careers, businesses, investments, and lives of its readers in the years to come. About This E-edition This issue of the HSMAI Marketing Review marks the first time that the magazine is being distributed to readers in electronic format only. As you know, recent issues of the magazine have reached HSMAI members and subscribers in both printed and as e-editions. However, beginning with the fall 2008 issue, you may choose to continue to receive both the printed and electronic editions or opt for the e-edition only. If you prefer to get your news and information on the Internet, if you want less paper in your life, if you have environmental concerns, or if you like the idea of easily being able to download an article or two from the magazine, then choose the electronic version. No matter how you decide to receive future issues of the HSMAI Marketing Review, you can count on the magazine to continue to be a reliable source of information about today’s ever-changing sales and marketing profession and the dynamic hospitality industry. Ilsa Whittemore Editor SELECTED PHOTOGRAPHY PROVIDED BY GETTY IMAGES 3 http://www.theartdepartment.us http://www.hsmai.org
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.