Marketing Review — Summer 2008 - (Page 5) 33 Growing competition from other energy sources will help to limit the price of oil. 49 MANAGEMENT 46 More entrepreneurs start new businesses every year. 37 TECHNOLOGICAL 34 Technology increasingly dominates both the economy and society. 47 Information-based organizations are quickly displacing the old command-and-control model of management 35 The United States is ceding its scientific and technical leadership to other countries. 48 Organizations are simplifying their structures and squeezing out personnel 36 Transportation technology and practice are improving rapidly. 49 Government regulations will continue to take up a growing portion of the manager’s time and effort. 37 The pace of technological change accelerates with each new generation of discoveries and applications 38 The Internet continues to grow, but at a slower pace. 52 INSTITUTIONAL 50 Multinational corporations are uniting the world and growing more exposed to risks. 39 Technology is creating a knowledge-dependent global society. 51 Consumers increasingly demand social responsibility from companies and each other. 52 On average, institutions are growing more 45 ENVIRONMENTAL 40 People around the world are becoming increasingly sensitive to environmental issues as the consequences of neglect, indifference, and ignorance become evermore apparent. transparent in their operations, and more accountable for their misdeeds. 53 Institutions are undergoing a bimodal distribution: the big get bigger, the small survive, and he mid-sized are squeezed out. 41 Water shortages will be a growing problem for much of the world. 42 Recycling has delayed the “garbage glut” that threatened to overflow the world’s landfills, but the problem continues to grow. 56 59 INTERNATIONAL TERRORISM 54 Militant Islam continues to spread and gain power. 55 International exposure includes a growing risk of terrorist attack. 43 Preference for industrial development over environmental concerns is fading slowly in much of the developing world. 44 Concern over species extinction and loss of biodiversity is growing quickly. 45 Urbanization, arguably the world’s oldest trend, continues rapidly. ABOUT THE AUTHOR Marvin J. Cetron, Ph.D. SUMMER 2008 • 55 TRENDS FOR TRAVEL & HOSPITALITY 5
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