Marketing Review — Summer 2008 - (Page 7) ›› P U B L I S H I N G PA R T N E R The Trends Report and What it Means for the Hospitality Industry merican Express is pleased to continue our partnership with HSMAI to bring you great HSMAI Marketing Review content in 2008. As we confront a challenging economic climate this year, the robust content that HSMAI and American Express strive to deliver through the magazine can be even more important in helping sales and marketing professionals drive their business. This issue of the Marketing Review includes an in-depth look at future global trends by Dr. Marvin J. Cetron of Forecasting International. He describes 55 trends which will shape the way we live, as well as do business. Within each prediction, there is a subsequent description of how it will not only shape society, but also its impact to the hospitality industry. Topics covered by this study include the growth in population over the next 40 years, new priorities for society overall, family and generational dynamics, the environment, and of course, the economy. I’m sure you will find this article interesting on a personal as well as professional level. As a global company with a highly global presence and significant involvement in the hospitality industry, American Express knows the importance of understanding customers and servicing their changing needs, particularly when it comes to their choices in travel. On behalf of American Express, I hope you enjoy this issue of the HSMAI Marketing Review and that it helps bring you provide ideas with which you can to build and grow your business. A Emily Schultz Director, Account Development, Hotel & Resort Group American Express PUBLISHING PARTNER SUMMER 2008 • 55 TRENDS FOR TRAVEL & HOSPITALITY 7
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