8th Annual Resort Conference - April 2008 - (Page 2) Resort 8th Annual Conference The 2008 Resort Conference is the only conference planned by resort executives for resort executives. Join us in sunny San Diego at THE HOTEL DEL CORONADO to gain insight into the business philosophy of Chip Conley, Founder and CEO of Joie de Vivre Hospitality, see where the industry has been with Peter Yesawich of Y Partnership, see where it is headed with Suzanne Cook of Travel Industry Association, and learn the current trends in sustainability from Crist Inman of The La Paz Group. In addition, nine different breakout sessions will allow you to delve deeper into the future of the resort industry from social media to changing to sustainable practices without compromising property standards and customer expectations. Agenda Wednesday, April 16: Morning: 1:00 PM – 8:00 PM: Onsite Conference Registration agenda subject to change HSMAI Foundation Golf Tournament 12:00 PM – 5:00 PM: HSMAI Resort Marketing Special Interest Group – Annual Meeting of the HSMAI Resort Best Practices Subscribers (By Invitation Only) Chip will discuss his journey to becoming the second largest boutique hotelier in America, including challenges he faced in 2001 with the convergence of 9/11, the dot-com crash and the SARS scare, which devastated the travel industry and threatened to ruin his company. He will present themes from his new book, PEAK: How Great Companies Get Their Mojo From Maslow, that came out of this turbulent time and inspired a new psychology of business based on Abraham Maslow’s iconic Hierarchy of Needs. Chip will be sharing insights in successful niche marketing and customer service that have made Joie de Vivre Hospitality flourish and are applicable to resorts everywhere, large or small, brand or independent. Chip will talk about the success of his eMarketing program, including the emergence of Joie de Vivre’s own avatar. SPEAKER: Chip Conley, President and CEO, Joie de Vivre Hospitality 6:00 PM – 8:00 PM: Welcome reception sponsored by Hotel del Coronado 10:00 AM – 10:30 AM: Networking Break in Exhibit Hall Thursday, April 17: 7:30 AM – 8:30 AM: Continental Breakfast in Exhibit Hall 10:30 AM – 11:45 AM: Concurrent Session 1 Session A: Marketing Track: Social Media and Social Networks: the Future of Hospitality Marketing Social networking has fundamentally shifted the balance between consumer and marketer and created new communication tools to reach consumers, along with a new dynamic interactive environment. Wikis, widgets, blogs, YouTube and managing user generated content like consumer reviews will all be discussed. The author of the groundbreaking and comprehensive new report published by TIA and HSMAI - The Travel Marketer’s Guide to Social Media & Social Networks – and a panel of industry marketers who grapple with these emerging strategies everyday—will address the new world of Sales and Marketing in a Web 2.0 world. MODERATOR: Cindy Estis Green, Managing Partner, The Estis Group PANELISTS: Meltem Priest, Marriott Western Region; Rob Fuggetti, CEO, Zuberance; Jill Howard-Allen, Southwest Airlines 8:30 AM – 8:45 AM: Welcome: David Corsun, Associate Professor and Director, School of Hotel, Restaurant and Tourism Management, Daniels College of Business, University of Denver, and Bruce Hutton, Dean, Daniels College of Business 8:45 AM – 10:00 AM: General Session 1: The Business of Creating Loyalty: Customers, Employees and Investors Alike President and CEO of Joie de Vivre Hospitality, Chip Conley is one of the world’s best-known hoteliers and a respected business philosopher. Joie de Vivre is California’s largest boutique hotel group and operates over 40 hotels, restaurants, bars, and spas throughout the state.
Table of Contents Feed for the Digital Edition of 8th Annual Resort Conference - April 2008 Featured Speakers Agenda Sponsorship & Exhibiting Hotel & Transportation Registration Form 8th Annual Resort Conference - April 2008 8th Annual Resort Conference - April 2008 - Featured Speakers (Page 1) 8th Annual Resort Conference - April 2008 - Agenda (Page 2) 8th Annual Resort Conference - April 2008 - Agenda (Page 3) 8th Annual Resort Conference - April 2008 - Agenda (Page 4) 8th Annual Resort Conference - April 2008 - Sponsorship & Exhibiting (Page 5) 8th Annual Resort Conference - April 2008 - Hotel & Transportation (Page 6) 8th Annual Resort Conference - April 2008 - Registration Form (Page 7) 8th Annual Resort Conference - April 2008 - Registration Form (Page 8)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.