The Travel Marketer's Guide to Social Media and Social Networks - (Page 7)

EXECUTIVE SUMMARY Tools of Social Media Blogs Bookmarks Brand education tools Consumer reviews Content voting Mashups (especially used for trip planning) Optimized press releases and articles Photos, videos, podcasts Profile pages on social networks like MySpace RSS Special events, contests, games Tweets Widgets (aka badges, flakes) Wikis [ Travel marketers can join the dialogue. They can listen, lead and participate. The cost of entry is relatively low and the upside is tremendous. ] the same way as they do to travel. Travel marketers can join the dialogue. They can listen, lead and participate. The cost of entry is relatively low and the upside is tremendous. SOCIAL MEDIA TOOLKIT There are many tactical tools that can serve a travel marketer's marketing objectives. Trip planning, an ideal application for social media, can be one of the natural focal points for marketers since it is often interactive in nature when several people are involved in the travel decision. The trip planning function is enhanced by rich content such as video, audio, photos and mapping, often forming "mashups" by combining several sources, and is usually an essential element in the travel purchase. Whether it is built around trip planning or not, many of these social media tools can be deployed within a travel supplier's own website(s) and/or can be used on external sites. For the most part, social media tools will be deployed in multiple places. They can be used in combination or individually, but they should be incorporated into the consumer review, can be a potent tool marketers can leverage in their use of social media. The industry has the great advantage of a high degree of dialogue with its customers and the benefit of so many travel websites (including dedicated travel networks, suppliers, intermediaries, destinations and many others) websites that incorporate commentary, advice, photos, video, trip planning and many other interactive elements. There are few other topics online that result in the same volume of dialogue. Consumer products like hairspray and toothpaste do not naturally stimulate consumers to respond in The Travel Marketer’s Guide to Social Media and Social Networks 7 Table of Contents for the Digital Edition of The Travel Marketer's Guide to Social Media and Social NetworksThe Travel Marketer's Guide to Social Media and Social NetworksCEO and President's LetterTable of ContentsExecutive SummaryThe Travel Marketer's Guide to Social Media and Social NetworksThe Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page Cover1)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page Cover2)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page i)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page ii)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page iii)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page iv)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page v)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page vi)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page vii)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page viii)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 1)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 2)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 3)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 4)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 5)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 6)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 7)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 8)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page Cover3)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page Cover4)http://www.nxtbookMEDIA.com

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