The Travel Marketer's Guide to Social Media and Social Networks - (Page iii)

Dear Colleagues: TIG Global is proud to sponsor this Special Report - the most current and comprehensive report available today on the growing phenomenon of social media and social networking in the world of travel. The travel industry’s most knowledgeable executives, vendors, and social media websites have lent their expertise to this report and, as travel professionals, we feel that it is an invaluable resource for all hospitality marketers searching for opportunities to increase their market share and stay ahead of the competition. It is evident that word of mouth communication has consistently played a role in how consumers make decisions, especially when travel is concerned. However, technology is advancing at light speed and it is now necessary to re-evaluate the way we approach travel marketing. With customers increasingly relying on Internet-based social networking, or Web 2.0, to communicate in their daily lives, the travel industry is racing to grasp a better understanding of this channel and how to best incorporate it into future marketing endeavors. Further, Traveler Generated Content regarding our brands and assets is being posted all over the web allowing potential customers to see the uncensored opinions of previous customers. One thing is clear, Travel Generated Content and the opportunities within the Web 2.0 spectrum are proving to have a large impact on customer buying behavior and, ultimately, it will affect hotel occupancies. TIG Global believes that integrating social media into hospitality marketing plans is an essential step to stay abreast of evolving Internet trends. As the thought leader and market leader in providing interactive marketing to the travel sector, TIG Global is committed to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. Should you have any questions about the information in this Special Report, or comments about how TIG Global can assist your company in managing Social Media, please feel free to call us at 202.465.3900 or visit www.HotelProtect.com. We wish you the very best of success. Frederic W. Malek Chief Executive Officer TIG Global FMalek@TIGglobal.com Trip Schneck President TIG Global TSchneck@TIGglobal.com http://www.HotelProtect.com Table of Contents for the Digital Edition of The Travel Marketer's Guide to Social Media and Social NetworksThe Travel Marketer's Guide to Social Media and Social NetworksCEO and President's LetterTable of ContentsExecutive SummaryThe Travel Marketer's Guide to Social Media and Social NetworksThe Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page Cover1)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page Cover2)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page i)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page ii)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page iii)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page iv)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page v)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page vi)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page vii)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page viii)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 1)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 2)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 3)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 4)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 5)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 6)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 7)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 8)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page Cover3)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page Cover4)http://www.nxtbookMEDIA.com

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