The Travel Marketer's Guide to Social Media and Social Networks - (Page v)

Dear Hospitality Sales & Marketing Colleagues: The HSMAI Foundation is proud to be the industry provider of this groundbreaking special report, “The Travel Marketer’s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World.” The HSMAI Foundation, established in 1983, is the research and educational arm of the Hospitality Sales & Marketing Association International. Its mission is to expand the body of knowledge available to hospitality sales and marketing executives through information and research. In addition, the Foundation provides scholarships to students in university-based hospitality programs that focus on the study of sales and marketing, and makes available to HSMAI members eConnect, a one-stop portal to global information and resources on hospitality sales and marketing topics. eConnect was developed through a collaborative research partnership program creating a dynamic repository for information on and research into today’s most important industry issues. This special report was researched and written by Cindy Estis Green, managing partner, The Estis Group, with additional research provided by Dr. Suzanne Cook, senior vice president, Travel Industry Association. The report also enjoyed generous support from the HSMAI Foundation’s publishing partners, TIG Global, Vizergy, Open Hospitality, and Yahoo. The HSMAI Foundation extends its sincere gratitude to Cindy Estis Green, Dr. Suzanne Cook, our publishing partners and industry supporters, and to HSMAI Marketing Review editor and senior editor of this report, Ilsa Whittemore, and the report’s associate editors Kathleen Tindell and Michael Snyder. We are very proud to present this wide-ranging, pioneering report to assist industry professionals as they navigate our Web 2.0 world and marketplace. Sincerely, Pamela Streeter Chair HSMAI Foundation Fran Brasseux Executive Director HSMAI Foundation Table of Contents for the Digital Edition of The Travel Marketer's Guide to Social Media and Social NetworksThe Travel Marketer's Guide to Social Media and Social NetworksCEO and President's LetterTable of ContentsExecutive SummaryThe Travel Marketer's Guide to Social Media and Social NetworksThe Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page Cover1)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page Cover2)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page i)The Travel Marketer's Guide to Social Media and Social Networks - The Travel Marketer's Guide to Social Media and Social Networks (Page ii)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page iii)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page iv)The Travel Marketer's Guide to Social Media and Social Networks - CEO and President's Letter (Page v)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page vi)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page vii)The Travel Marketer's Guide to Social Media and Social Networks - Table of Contents (Page viii)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 1)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 2)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 3)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 4)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 5)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 6)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 7)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page 8)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page Cover3)The Travel Marketer's Guide to Social Media and Social Networks - Executive Summary (Page Cover4)http://www.nxtbookMEDIA.com

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