Insights - July 2016 - (Page 7)

Information Services - from page 5 * Mobile API/Mobile Application - The first component of this two stage project is the development of a standard intermodal industry Application Program Interface that will allow other third party systems/mobile applications to communicate with IANA's various information services. The second component is the development of a mobile application that bundles IANA's Information Service offerings with additional value-added motor carrier and terminal operator communications, including an appointment system interface, pre-notifications and electronic gate processing. Phase one of this project is anticipated to be ready for testing this fall. As prototypes for these new services become available, IANA will be reaching out to key intermodal stakeholder companies to assist with beta testing. For more information on any of these projects, contact Debbie Sasko at or Dennis Monts at dennis.monts@ Beta Testing of BOES Advances IANA is currently working with BNSF Railway, TRAC Intermodal, Frederick Intermodal, Consolidated Chassis Management and Norfolk Southern to test the Bad Order Equipment Status Service application. The purpose of this application is to notify intermodal equipment providers, facility operators and maintenance and repair vendors of bad order equipment. There would also be an alert when the equipment has been repaired and can be released. Testing is estimated to be completed by mid-July. An implementation date for when BOES will be released into production will be determined once the testing has been completed. Early Recognition and Support Helped Intermodal Grow Intermodal was not an obvious choice for freight transportation in the early 1980s, but Greg and Judi Stefflre saw the potential in an intermodal industry that was more uniform. The two entrepreneurs were instrumental in the creation of the UIIA, even as they built Greg and Judi Stefflre their own intermodal trucking business, Rail Delivery Services, Inc. They credit IANA's mode neutrality and sense of fairness with the association's success and its contribution to the growth of intermodal. Greg is a past chairman of IANA's Board, and both he and Judi were recipients of the 2005 Silver Kingpin Award. As part of IANA's 25th Anniversary retrospective, they look back on the growth of their business and the industry, and the role IANA played. Q: When IANA was formed 25 years ago, intermodal was a fledgling market segment in transportation. What made you believe it would be the force it has become in transportation? Greg: One of the first to prove intermodal's worth to us was a company called Superior Fast Freight in Los Angeles, run by the Castro family. They were a regional LTL carrier. They had a massive presence in California, Arizona, and up into Oregon and Washington. They had their own dedicated train on the SP [Southern Pacific], an intermodal train that ran their pups, and a number of intermodal trailers on the fast train. Once delivered, those units came back with the typical Pacific Northwest soft goods - paper products mostly, and some construction products. By and large, that was the first real, significant TOFC/COFC train we saw that had full consists. We saw the stacktrain come into existence, mostly through the APL stacktrain. They brought the first domestic containers into play. So, it was pretty clear when you watched APL, they were the main signal for where things were headed. We did a little bit of harbor freight in our early years, from Michelin tire manufacturer, among others. But at the end of the day it really was APL coming big time into the market that started to shift us more towards the use of containers and away from trailers. They also moved us away from free runners, which was a shame. What we are experiencing today is that everything's a proprietary fleet of one sort or another. Q: Who do you feel were some of the leading supporters of intermodal in those early days 25 years ago that were responsible for the strong industry it has become? Intermodal - continued on page 9 July 2016 | Intermodal Insights 7

Table of Contents for the Digital Edition of Insights - July 2016

Insights - July 2016
Restart Legislation Gets a Restart
Speed Limter Rule May Advance
Industry Gets Closer to SOLAS Compliance
DOC Delays Tire Duty Decision
Changes Proposed to IANA Bylaws
Information Services News
Inspection Metrics Report
Early Recognition and Support Helped Intermodal Grow
Taking It to the Street
Freight Reports
State Legislative Update
Sustainability News
Port News
People in the News
Intermodal EXPO 2016 Education Session by Stakeholder Interest
Intermodal EXPO 2016 Education Session Descriptions
In Brief
2016 Sponsors
Welcome New Members
Intermodal Calendar

Insights - July 2016