Insights - May/June 2018 - 28

3PLs Adopt Technology to
Enhance Customer Relationships

T

hird-party logistics providers are focusing much more attention in 2018 on technology that
maximizes intermodal freight visibility as an effective way to strengthen customer relationships.

Shelli Austin, president of InTek
Freight and Logistics, explained the
emergence to Intermodal Insights, as
one of several subject matter experts
who addressed how technology is
transforming intermodal freight's
status with 3PLs.
"There is not any difference in the
requirements for [handling] truckload
versus intermodal in today's market,"
she said. "It's now falling into the
Austin
need for visibility and on-time service.
Before, it was the deferred 'it will get there when it gets there'
type of freight. All successful 3PLs need to have the same real28 Intermodal Insights | May/June 2018

time information for intermodal that they do for [over-the-road]
freight."
"3PLs are being asked to do more multi-leg management,
particularly of drayage at both origin and destination," said
Tommy Barnes, president of project44. "It is a little bit harder but
they are providing a lot more value to customers."
Barnes noted that 3PLs' contact with intermodal in the past
was more limited. The business model of booking business and
turning the execution over to someone else has transitioned
quickly over the past two years.
XPO Logistics is among the 3PLs that have emphasized new
technological approaches. The company recently rolled out a
cloud-based, digital marketplace designed to offer an automated
method of freight visibility across all modes of transportation.



Table of Contents for the Digital Edition of Insights - May/June 2018

IANA News
Operations & Maintenance Business Meeting 2018 Recap: Creating the Future of Intermodal
Intermodal Is on a Positive Path in 2018
Chassis Market’s Evolution Blends Promise, Challenges
Identifying the Missing Link in Chassis Maintenance
ELD Mandate Lessons: Opportunity, Compliance, Tech Issues
ELD Mandate Effect: Opportunity Beckons for Intermodal
Ocean Carrier Realignments Trigger Significant Change for Intermodal
Freight Report
Build Awareness of Intermodal to Attract Job Candidates
3PLs Adopt Technology to Enhance Customer Relationships
As Technology Changes Business Relationships, Personalization Still Matters
Voice of the Shipper
Government News
New Members
People News
Intermodal Calendar
Insights - May/June 2018 - Cover1
Insights - May/June 2018 - 2
Insights - May/June 2018 - 3
Insights - May/June 2018 - IANA News
Insights - May/June 2018 - Operations & Maintenance Business Meeting 2018 Recap: Creating the Future of Intermodal
Insights - May/June 2018 - 6
Insights - May/June 2018 - 7
Insights - May/June 2018 - 8
Insights - May/June 2018 - Intermodal Is on a Positive Path in 2018
Insights - May/June 2018 - 10
Insights - May/June 2018 - Chassis Market’s Evolution Blends Promise, Challenges
Insights - May/June 2018 - 12
Insights - May/June 2018 - 13
Insights - May/June 2018 - 14
Insights - May/June 2018 - Identifying the Missing Link in Chassis Maintenance
Insights - May/June 2018 - ELD Mandate Lessons: Opportunity, Compliance, Tech Issues
Insights - May/June 2018 - 17
Insights - May/June 2018 - ELD Mandate Effect: Opportunity Beckons for Intermodal
Insights - May/June 2018 - Ocean Carrier Realignments Trigger Significant Change for Intermodal
Insights - May/June 2018 - 20
Insights - May/June 2018 - 21
Insights - May/June 2018 - 22
Insights - May/June 2018 - Freight Report
Insights - May/June 2018 - Build Awareness of Intermodal to Attract Job Candidates
Insights - May/June 2018 - 25
Insights - May/June 2018 - 26
Insights - May/June 2018 - 27
Insights - May/June 2018 - 3PLs Adopt Technology to Enhance Customer Relationships
Insights - May/June 2018 - 29
Insights - May/June 2018 - 30
Insights - May/June 2018 - As Technology Changes Business Relationships, Personalization Still Matters
Insights - May/June 2018 - 32
Insights - May/June 2018 - 33
Insights - May/June 2018 - 34
Insights - May/June 2018 - Government News
Insights - May/June 2018 - 36
Insights - May/June 2018 - New Members
Insights - May/June 2018 - 38
Insights - May/June 2018 - 39
Insights - May/June 2018 - 40
Insights - May/June 2018 - 41
Insights - May/June 2018 - 42
Insights - May/June 2018 - Intermodal Calendar
Insights - May/June 2018 - Cover4
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