Insights - May/June 2018 - 29

The added visibility can help to identify time and cost saving
actions, which results in greater efficiency. These types of
solutions can also identify market conditions such as changing
capacity and rates that can be used to make load assignments
and track shipments.
"The key technology for the intermodal product is the ability
to capture real-time drayage information at pickup and delivery,"
Austin said. "It is easy to get the information once the container
is in the possession of the rail lines. The challenge is grabbing
the information from all the different truckers that can and will be
used to create capacity for these moves."

'More and More Stringent'

variety of delivery methods such as electronic data interchange,
application program interfaces or web portals.

Respecting Boundaries
The road to greater use of technology for drayage has had
to take into account limits on how much owner-operators can
be asked to do while staying within the legal boundaries for
being independent contractors, Lane noted.
Larry Cuddy, chief commercial officer for Envio 360, said it is
important to develop technology that is tailored to the particular
needs of intermodal drayage. The company is developing an
optimization tool that is agnostic, he said, in the sense that it
can be used with any TMS to enhance visibility.

Dennis Lane, vice president of sales and
marketing at Trinium Technologies, emphasized
that point. "Shippers are becoming more and
more stringent," he said. "Our focus is how can
we connect [using our technology] to interface
with rail systems, ports and others."
Technology has been used to more closely
monitor on-time performance, scheduling and
proof of delivery, including electronic signatures.

"The key technology for
the intermodal product
is the ability to capture
real-time drayage
information at pickup and
delivery."
- Shelli Austin, president, InTek Freight and
Logistics
The effort to provide the necessary
connectivity has intensified as larger shippers
with greater technology resources make more
use of intermodal, according to Lane.
"Many companies had nothing, or almost
nothing, technological in the truck a few
years ago," Lane said. In today's market,
connectivity and visibility are being achieved by
channeling information through a transportation
management system.
The increased use of mobile applications has
helped to develop visibility. Lane said he believes
adoption of mobile applications has doubled in
the past two years and will increase further.
It's important to note, he explained, that
the emergence of more affordable technology
has helped smaller drayage companies to offer
the same level of technological savvy as larger
fleets.
Lane added that it's important to have
flexibility to provide shipment information in a
May/June 2018 | Intermodal Insights

29


http://www.imccompanies.com

Table of Contents for the Digital Edition of Insights - May/June 2018

IANA News
Operations & Maintenance Business Meeting 2018 Recap: Creating the Future of Intermodal
Intermodal Is on a Positive Path in 2018
Chassis Market’s Evolution Blends Promise, Challenges
Identifying the Missing Link in Chassis Maintenance
ELD Mandate Lessons: Opportunity, Compliance, Tech Issues
ELD Mandate Effect: Opportunity Beckons for Intermodal
Ocean Carrier Realignments Trigger Significant Change for Intermodal
Freight Report
Build Awareness of Intermodal to Attract Job Candidates
3PLs Adopt Technology to Enhance Customer Relationships
As Technology Changes Business Relationships, Personalization Still Matters
Voice of the Shipper
Government News
New Members
People News
Intermodal Calendar
Insights - May/June 2018 - Cover1
Insights - May/June 2018 - 2
Insights - May/June 2018 - 3
Insights - May/June 2018 - IANA News
Insights - May/June 2018 - Operations & Maintenance Business Meeting 2018 Recap: Creating the Future of Intermodal
Insights - May/June 2018 - 6
Insights - May/June 2018 - 7
Insights - May/June 2018 - 8
Insights - May/June 2018 - Intermodal Is on a Positive Path in 2018
Insights - May/June 2018 - 10
Insights - May/June 2018 - Chassis Market’s Evolution Blends Promise, Challenges
Insights - May/June 2018 - 12
Insights - May/June 2018 - 13
Insights - May/June 2018 - 14
Insights - May/June 2018 - Identifying the Missing Link in Chassis Maintenance
Insights - May/June 2018 - ELD Mandate Lessons: Opportunity, Compliance, Tech Issues
Insights - May/June 2018 - 17
Insights - May/June 2018 - ELD Mandate Effect: Opportunity Beckons for Intermodal
Insights - May/June 2018 - Ocean Carrier Realignments Trigger Significant Change for Intermodal
Insights - May/June 2018 - 20
Insights - May/June 2018 - 21
Insights - May/June 2018 - 22
Insights - May/June 2018 - Freight Report
Insights - May/June 2018 - Build Awareness of Intermodal to Attract Job Candidates
Insights - May/June 2018 - 25
Insights - May/June 2018 - 26
Insights - May/June 2018 - 27
Insights - May/June 2018 - 3PLs Adopt Technology to Enhance Customer Relationships
Insights - May/June 2018 - 29
Insights - May/June 2018 - 30
Insights - May/June 2018 - As Technology Changes Business Relationships, Personalization Still Matters
Insights - May/June 2018 - 32
Insights - May/June 2018 - 33
Insights - May/June 2018 - 34
Insights - May/June 2018 - Government News
Insights - May/June 2018 - 36
Insights - May/June 2018 - New Members
Insights - May/June 2018 - 38
Insights - May/June 2018 - 39
Insights - May/June 2018 - 40
Insights - May/June 2018 - 41
Insights - May/June 2018 - 42
Insights - May/June 2018 - Intermodal Calendar
Insights - May/June 2018 - Cover4
http://www.nxtbook.com/nxtbooks/iana/ii_20181112
http://www.nxtbook.com/nxtbooks/iana/ii_20180910
http://www.nxtbook.com/nxtbooks/iana/ii_2018expo
http://www.nxtbook.com/nxtbooks/iana/ii_20180708
http://www.nxtbook.com/nxtbooks/iana/ii_20180506
http://www.nxtbook.com/nxtbooks/iana/ii_20180304
http://www.nxtbook.com/nxtbooks/iana/ii_20180102
http://www.nxtbook.com/nxtbooks/iana/ii_20171112
http://www.nxtbook.com/nxtbooks/iana/ii_20170910
http://www.nxtbook.com/nxtbooks/iana/ii_201709
http://www.nxtbook.com/nxtbooks/iana/ii_20170708
http://www.nxtbook.com/nxtbooks/iana/ii_20170506
http://www.nxtbook.com/nxtbooks/iana/ii_20170304
http://www.nxtbook.com/nxtbooks/iana/ii_20170102
http://www.nxtbook.com/nxtbooks/iana/ii_201612
http://www.nxtbook.com/nxtbooks/iana/ii_201611
http://www.nxtbook.com/nxtbooks/iana/ii_201610
http://www.nxtbook.com/nxtbooks/iana/ii_201609
http://www.nxtbook.com/nxtbooks/iana/ii_201608
http://www.nxtbook.com/nxtbooks/iana/ii_201607
http://www.nxtbook.com/nxtbooks/iana/ii_201606
http://www.nxtbook.com/nxtbooks/iana/ii_201605
http://www.nxtbook.com/nxtbooks/iana/ii_201604
http://www.nxtbook.com/nxtbooks/iana/ii_201603
http://www.nxtbook.com/nxtbooks/iana/ii_201602
http://www.nxtbook.com/nxtbooks/iana/ii_201601
http://www.nxtbook.com/nxtbooks/iana/ii_201512
http://www.nxtbook.com/nxtbooks/iana/ii_201511
http://www.nxtbook.com/nxtbooks/iana/ii_201510
http://www.nxtbook.com/nxtbooks/iana/ii_201509
http://www.nxtbook.com/nxtbooks/iana/ii_201508
http://www.nxtbook.com/nxtbooks/iana/ii_201507
http://www.nxtbook.com/nxtbooks/iana/ii_201506
http://www.nxtbook.com/nxtbooks/iana/ii_201505
http://www.nxtbook.com/nxtbooks/iana/ii_201504
http://www.nxtbook.com/nxtbooks/iana/ii_201503
http://www.nxtbook.com/nxtbooks/iana/ii_201502
http://www.nxtbook.com/nxtbooks/iana/ii_201501
http://www.nxtbook.com/nxtbooks/iana/ii_201412
http://www.nxtbook.com/nxtbooks/iana/ii_201411
http://www.nxtbook.com/nxtbooks/iana/ii_201410
http://www.nxtbook.com/nxtbooks/iana/ii_201409
http://www.nxtbook.com/nxtbooks/iana/ii_201408
http://www.nxtbook.com/nxtbooks/iana/ii_201407
http://www.nxtbook.com/nxtbooks/iana/ii_201406
http://www.nxtbook.com/nxtbooks/iana/ii_201405
http://www.nxtbook.com/nxtbooks/iana/ii_201404
http://www.nxtbook.com/nxtbooks/iana/ii_201403
http://www.nxtbook.com/nxtbooks/iana/ii_201402
http://www.nxtbook.com/nxtbooks/iana/ii_201401
http://www.nxtbook.com/nxtbooks/iana/ii_201312
http://www.nxtbook.com/nxtbooks/iana/ii_201311
http://www.nxtbookMEDIA.com