Insights - May/June 2018 - 30

3PLS
"The underlying goal is to create
transparency for intermodal drayage,"
he told Intermodal Insights.
Flexibility is particularly important
for drayage information, he said, for
multiple reasons.
One is the importance of
managing data to address the
growing pressure for the 3PL
industry to be able to provide more
comprehensive information to
Cuddy
customers about freight visibility.
In today's market, a 3PL's communications network
may have connections with literally thousands of drayage
companies, using a variety of methods ranging from "snail
mail" to real-time information delivery systems.
Another reason, Cuddy said, is the need for 3PLs to bridge
together their proprietary information systems, which may not
always work as well together as they should.

Maximum Flexibility
The payoff of connecting information systems with
maximum flexibility is using the data for a broader purpose.
"It all comes down to capacity utilization. That gives the

3PL the ability to model for surges in business," Cuddy said.
"Then they can go back to a customer and say, 'Yes, we can
handle that.'"
There are several additional factors to consider for 3PLs
when they make technology investments.
"The customer-facing technology is no good and has no
value if the internal systems are not adequately updated to
reflect the information the customer is looking for," Austin said.
Barnes also stressed the importance of first focusing
visibility development on the foundational elements within a
company's own information systems in order to develop useful
data that is robust and can be provided in real time. That data
should be able to be used for analytics, over and above freight
visibility, he added.
Barnes also noted the importance of evaluating how the
technology investments are directed.
"A lot of 3PLs think day-to-day and week-to-week without
understanding the bigger perspective," he said.
Austin noted the value of connecting investment with a
customer focus.
"Many times 3PLs are able to find ways to justify the
additional expense needed to improve on technology," she
said. "If the advances come at the same time as improvement
requests from their customer base, they can roll that into the
cost structure as well."

Intermodal Marketplace
Connecting Industry Resources
for Business Success
Locating trusted business partners has never been easier!
The Intermodal Marketplace, a premier online directory, is
designed to foster industry-wide relationships and maximize
opportunities among intermodal buyers, sellers and decision-makers.
Experience how it can benefit your business at
IntermodalMarketplace.com
Are you a member of IANA interested in the Intermodal Marketplace?
For more information, contact us at 800-816-6710
or iana@MultiView.com

IANA connects members of the intermodal freight community with the resources
and opportunities they need to stay informed, aligned and on the path to success.

30 Intermodal Insights | May/June 2018

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Table of Contents for the Digital Edition of Insights - May/June 2018

IANA News
Operations & Maintenance Business Meeting 2018 Recap: Creating the Future of Intermodal
Intermodal Is on a Positive Path in 2018
Chassis Market’s Evolution Blends Promise, Challenges
Identifying the Missing Link in Chassis Maintenance
ELD Mandate Lessons: Opportunity, Compliance, Tech Issues
ELD Mandate Effect: Opportunity Beckons for Intermodal
Ocean Carrier Realignments Trigger Significant Change for Intermodal
Freight Report
Build Awareness of Intermodal to Attract Job Candidates
3PLs Adopt Technology to Enhance Customer Relationships
As Technology Changes Business Relationships, Personalization Still Matters
Voice of the Shipper
Government News
New Members
People News
Intermodal Calendar
Insights - May/June 2018 - Cover1
Insights - May/June 2018 - 2
Insights - May/June 2018 - 3
Insights - May/June 2018 - IANA News
Insights - May/June 2018 - Operations & Maintenance Business Meeting 2018 Recap: Creating the Future of Intermodal
Insights - May/June 2018 - 6
Insights - May/June 2018 - 7
Insights - May/June 2018 - 8
Insights - May/June 2018 - Intermodal Is on a Positive Path in 2018
Insights - May/June 2018 - 10
Insights - May/June 2018 - Chassis Market’s Evolution Blends Promise, Challenges
Insights - May/June 2018 - 12
Insights - May/June 2018 - 13
Insights - May/June 2018 - 14
Insights - May/June 2018 - Identifying the Missing Link in Chassis Maintenance
Insights - May/June 2018 - ELD Mandate Lessons: Opportunity, Compliance, Tech Issues
Insights - May/June 2018 - 17
Insights - May/June 2018 - ELD Mandate Effect: Opportunity Beckons for Intermodal
Insights - May/June 2018 - Ocean Carrier Realignments Trigger Significant Change for Intermodal
Insights - May/June 2018 - 20
Insights - May/June 2018 - 21
Insights - May/June 2018 - 22
Insights - May/June 2018 - Freight Report
Insights - May/June 2018 - Build Awareness of Intermodal to Attract Job Candidates
Insights - May/June 2018 - 25
Insights - May/June 2018 - 26
Insights - May/June 2018 - 27
Insights - May/June 2018 - 3PLs Adopt Technology to Enhance Customer Relationships
Insights - May/June 2018 - 29
Insights - May/June 2018 - 30
Insights - May/June 2018 - As Technology Changes Business Relationships, Personalization Still Matters
Insights - May/June 2018 - 32
Insights - May/June 2018 - 33
Insights - May/June 2018 - 34
Insights - May/June 2018 - Government News
Insights - May/June 2018 - 36
Insights - May/June 2018 - New Members
Insights - May/June 2018 - 38
Insights - May/June 2018 - 39
Insights - May/June 2018 - 40
Insights - May/June 2018 - 41
Insights - May/June 2018 - 42
Insights - May/June 2018 - Intermodal Calendar
Insights - May/June 2018 - Cover4
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