Annual Report 2017 - 19

2017 IBAO ANNUAL REPORT | www.ibao.org

#ONTARIOBROKERS
DON'T JUST GET INSURANCE,
GET A BROKER.
In an era where providers are offering more
choice, we want consumers to know that
only insurance brokers can give them the
professional advice they need. We went
to market with a pilot of a new awareness
campaign in mid-October. By mid-December
we were making a sizeable impact.

SEARCHES

LEADS

IMPRESSIONS

REACH

SITE VISITS

11,850,466

1,576,470

71,933

6,625

783

NUMBER OF
IMPRESSIONS
GENERATED ACROSS
FACEBOOK, DISPLAY
AND SEARCH
ADVERTISING

NUMBER
OF UNIQUE
ONTARIANS WE
REACHED WITH
OUR MESSAGE

NUMBER OF
TIMES WE DROVE
CONSUMERS TO THE
ONTARIOBROKERS.CA
WEBSITE

NUMBER OF
TIMES PEOPLE
CONDUCTED A
SEARCH TO FIND A
BROKER

NUMBER OF UNIQUE
BUSINESS LEADS
GENERATED FOR
MEMBERS FROM
ONTARIOBROKERS.CA

8.7%

9.3%

TORONTO FEMALE
HOME BUYERS

16.5%

SMALL BUSINESS
OWNERS

URBAN FEMALE
HOME BUYERS

16.1%
RETIREES

WEBSITE
ACTIVITY

18.7%

FIRST-TIME
HOME BUYERS

16.3%

HIGH-INCOME
INDIVIDUALS

14.4%
YOUNG
FAMILIES

19

ADVERTISING #ONTARIOBROKERS
We designed our campaign from the
ground up, focusing on specific consumer
segments. We wanted to test which types
of consumers are more apt to engage with
our message - so far we've discovered new
opportunities with first-time home buyers
and small business owners.

http://www.ibao.org http://www.ONTARIOBROKERS.CA http://www.ONTARIOBROKERS.CA

Table of Contents for the Digital Edition of Annual Report 2017