ACCESSIBILITY CAN ADD TO YOUR BOTTOM LINE DARRELL KEEZER, FOUNDER OF CANDYBOX MARKETING & CONSTANCE EXLEY, FOUNDER & CEO OF ACCESSIBILITY ONTARIO T he number of Canadians living with a physical disability will rise from 2.9 million to 3.6 million within the next 13 years, according to a Conference Board of Canada report. That means more Canadians will need help from businesses to remove barriers not only in the workplace, but in the consumer market as well. But what incentives are there for employers to address limitations head-on? Well, it can add to your bottom line and increase your repeat customer base. 2.9M $316B 3.6M 21% As the number of Canadians who are living with a disability is projected to rise, it's also anticipated that spending by this group will rise as well. In fact, it's expected to increase by 21%, boosting spending by people with a physical disability to $316 billion annually, bringing literally billions of dollars into the Canadian economy. JUNE 2018 10 WWW.IBAO.ORGhttp://WWW.IBAO.ORG