Beverage World - May 2008 - (Page 20) [BEVBEAT] Taste of Brazil NEW BEVERAGES Beat the Summer Heat Just in time for summer, Chippewa Falls, Wis., USA-based craft brewer the Jacob Leinenkugel Brewing Co. is launching its summertime seasonal brew, Leinenkugel’s Summer Shandy, nationwide. Summer Shandy is the craft brewer’s take on the “shandy,” which is short for “shandygaff,” a popular brew in England and Germany that is typically a mixture of beer and soda or lemonade. Leinenkugel’s version is a blend of malted wheat and barley, lemonade flavor and a hint of Wisconsin honey that features a tangy and citrus character. Leinenkugel’s Summer Shandy contains 4.2 percent alcohol by volume and is available in 6-pack bottles at a suggested retail price of US$7.99, 12-pack bottles and on draft. leine.com Adding true Brazilian flavor to any cocktail, cachaça is emerging as the new “hot” spirit on the cocktail scene. Fazenda Mae de Ouro estatebottled cachaça offers American consumers a taste of the true spirit of artisanal cachaça making as a handcrafted, pot distilled spirit from the state of Minas Gerais in southern Brazil. Made entirely from sun burnt sugarcane grown right on the farm, hand cut and crushed immediately to preserve the freshness of the juice, Fazenda Mae de Ouro is distilled in traditional Alambic stills and then aged one year in oak barrels before being bottled. The Brazilian spirit can be enjoyed on its own or as the main ingredient in the popular Caipirinha cocktail. mystiquebrands.com Pure Canadian Water Springs Forward Aquadeco Water is adding its name to the ever-growing list of premium bottled water brands. Hailing from the Gold Mountain Spring in Jarratt Ontario, Canada, Aquadeco spring water is bottled by Muskoka Springs Natural Spring Water. The aquifer, which supplies Aquadeco water, was created on a glacial till with a predominantly sandy silt matrix during the last ice age, approximately 18,000 years ago, the company says. A unique filtration process results in the removal of ions, pollutants and undesirable compounds at an atomic level, producing water that is untouched, free from exposure to air and exceptionally pure, the company claims. Aquadeco brand spring water is available in 240ml and 500ml PET bottles and 750ml glass bottles. A 1,000ml PET bottle will be available in late June. aquadecowater.com A Drink for Your Inner Geek Launched 11 years ago, Bawls Guarana is a line of high-caffeine drinks that now enjoy a cult-like following among techies and students and are a staple at video game events. Although root beer traditionally does not contain caffeine, Bawls set out to appeal to root beer fans with its newest launch, G33K B33R, a high-caffeine root beer drink spiked with guarana. Packaged in a brown glass with the wellknown Bawls Guarana “bumps,” the root beer packs a caffeine kick equal to a cup of coffee. The brand name, G33K B33R, is written in “Leet Speak,” a language where letters are substituted for numbers. bawls.com Straight from the Vine The California wine country has more to offer than just wine—case in point, Vignette Wine Country Soda, a new artisanal beverage made with premium California wine varietals and a touch of fizz. An all-natural, non-alcoholic lightly carbonated gourmet soda, Vignette is sweetened only with the juice of pinot noir, chardonnay or rosé grapes. With the goal of creating a better soda alternative, and one that captures the magic of the wine country in a bottle, each variety—Chardonnay, Pinot Noir and Rosé—can be paired with food and is available in 12-ounce glass bottles with vineinspired labels. winecountrysoda.com 20_BEVERAGE WORLD_MAY 2008 BEVERAGEWORLD.COM http://leine.com http://mystiquebrands.com http://aquadecowater.com http://bawls.com http://winecountrysoda.com http://BEVERAGEWORLD.COM
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