Beverage World - May 2008 - (Page 45) After steering the company away from delivering beer in recent years for what Lenore explains as “a multitude of reasons” adding that the brands that John Lenore & Co. carried, like Pabst and Hamm’s, “just couldn’t endure with the Buds and Millers at the time,” he now is re-entering that realm, but this time with craft brews of his own creation. Lenore is owner of Cold Spring Brewery (Cold Spring, Minn., USA), formally known as Gluek Brewing Co., where he produces and bottles beverages for Coca-Cola, Pepsi, AnheuserBusch and Hansen’s Monster Energy, among others, and recently acquired a private label contract of Monarch Beverage Co. Lenore also is set to release a line of craft brews incidentally named Cold Spring. The line of four craft brews—Honey Almond Weiss, Ebony Wheat, Moonlight Ale and Pale Ale—were launched in Minnesota and are scheduled to hit the streets of San Diego this month. Lenore also has another beverage set to launch this month, a project that he says is, “the thing that is closest to my heart.” John Henry, a brand name that Lenore has owned for about seven years, will be resurrected into a “craft-style product” that is designed to represent the time period Lenore spent working on the Baltimore & Ohio Railroad where he broke the record for the number of ties spiked in one day—135. On the John Henry label, Lenore relays, there is John Henry, the legendary steel driver, BEVERAGEWORLD.COM doing a full roundhouse swing with a spike maul and the words ‘3 Licks Spiker Ale.’ Brewed with chips from bourbon aging barrels, John Henry is described as having the aroma and hint of bourbon flavor. “It’s going to be one of the Top 10 best sellers in the United States before I’m done with it,” attests Lenore, who is setting up a national distribution » JOHN LENORE built his companies from the ground up by working hard and taking advantage of opportunities when they were presented to him. Those opportunities led to the creation of the company’s line of craft beers, Cold Spring, above, and Lenore’s involvement in the distribution of Snapple and SoBe, left. MAY 2008_BEVERAGE WORLD_45 http://BEVERAGEWORLD.COM
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