Beverage World - May 2008 - (Page 6) [TABLEOFCONTENTS] BEVERAGEWORLD May 2008_Volume 127_Number 5_Issue 1786 BEVBEAT 12 The Magic Hat/Pyramid Deal • Top Craft Brewers Announced • Coke’s Olympic Controversy 18 New Beverages: MonaVie FEATURES 20 New Beverage Roundup 22 Liquid Stats: Beverage Alcohol Segments 34 Beverage Forum Lifetime Achievement Award Winner Q&A: Boston Beer’s Jim Koch 36 Global Report: Carbonated Soft Drinks CSDs are ceding market share to newer beverages. 26 Cover Story: Sky’s The Limit Success seems to be written in the stars for Constellation Brands as the leading beverage alcohol company strengthens its position across the imported beer, wine and spirits markets. 40 Special Report: Top Global Brands— Speaking to the Masses While emerging markets like China are producing top global beverage brands, super brands like Coca-Cola and AnheuserBusch still rule the world. COVER PHOTOGRAPHY © 2008 FOREST MCMULLIN WORLDBEAT 3 Peroni—The New Global Power Brand? • Russian Standard’s Gift to Home UPCLOSE WITH: 44 John Lenore & Co., San Diego, Calif., USA 47 Pepsi-Cola Bottling Co. of Central Virginia, Charlottesville, Va., USA Beverage World Vol. 127, No. 5 (ISSN 0098-2318, USPS 526-550) is published monthly by Ideal Media LLC., 303 East Wacker Drive, 21st Floor, Chicago, IL 60601. Tel: 312-456-2822. Subscription rates for US: $89.00/one year, $139.00/two years, $189.00/three years. Single copies: $10.00; Canada: $99.00/one year, $159.00/two years, $209.00/three years, Single copies: $15.00; All other countries: $159.00/one year, $229.00/two years, $279.00/three years. Single copies $15.00. Periodicals postage for Beverage World paid at Chicago, IL, and additional mailing offices. Canada Post Publications Mail Agreement No. 40031729. Return undeliverable Canadian addresses to: Deutsche Post Global Mail, 4960-1 Walker Road, Windsor, ON N91 6J3. POSTMASTER: Please send address changes to Beverage World, Subscription Services, P.O. Box 2054, Skokie, IL 60076. 6_BEVERAGE WORLD_MAY 2008 BEVERAGEWORLD.COM http://BEVERAGEWORLD.COM
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