Beverage World - October 15, 2007 - (Page 18)

BEVBEAT Eco-Friendly Spirit NEW BEVERAGES Recipe for a Better World It’s possible to do good for the environment while doing good for your body with Adina World Beat Beverage’s new line of certified organic coffee and tea drinks. Available in exotic flavors, Indian Iced Chai Latte, Ethiopian Iced Espresso, Mayan Iced Mocha and Sumatran Iced Vanilla Latte, each coffee drink contains Fair Trade Certified ingredients, such as fair trade cocoa, vanilla and coffee beans, and they’re also low in fat with just 90 to 100 calories a bottle. The company sources its ingredients from small-scale farmers and collectives in countries such as India, Guatemala, Indonesia and Ethiopia who support sustainable practices. adinaworld.com Earth-Friendly Brew In celebration of 10 years of brewing organic brews, Middlebury, Vt., USA-based Wolaver’s Certified Organic Ales is brewing up a special edition Farmhouse Ale available in 22-ounce bottles. The certified organic Farmhouse Ale is a Belgian-style saison, brewed with plenty of organic malts and hops for a wellbalanced, full-bodied beer. The brewer has committed to donating 10 percent of sales of Farmhouse Ale to the Organic Farming Research Foundation (ofrf.org), which helps support sustainable farming. wolavers.com Going green has become chic with the launch of 360 Vodka, the world’s first eco-friendly super premium spirit brand. Made with the finest American grain to ensure a silky smooth finish and a unique, state-of-the-art production process, 360 Vodka’s distillation process is 200 percent more efficient than the conventional pot still method. The vodka also is packaged in a striking, crystal-like bottle that’s made from 85 percent recycled glass. Through its “360 Close the Loop” campaign, Earth Friendly Distilling, a division of McCormack Distilling Co., will donate $1 to eco-friendly organizations with every bottle cap returned to the distillery. vodka360.com Vino Goes Greent Available exclusively at Whole Foods Market stores is a new organic wine packaged in an environmentally friendly Tetra Pak carton. Green Path wine, made by Organic One Wines, a 100-percent organic vineyard and winery in New South Wales, Australia, is available in one-liter Tetra Pak cartons in varietals Chardonnay and Shiraz. The Tetra Pak paper-based cartons are more environmentally friendly because they are made from a renewable source and are lighter in weight than traditional bottles, which requires less trucks for transportation and reduces total greenhouse gas emissions. The wines retail for US$12 at Whole Foods Market stores. countryvinter.com.au Organic Kick For coffee and soda lovers alike, a new environmentally friendly, socially responsible beverage offers a healthier alternative to mainstream ready-to-drink coffees. JavaPop is the first certified organic and fair trade certified coffee soda made with organic natural flavors and sweetened with organically certified, pure cane juice. JavaPop’s Fair Trade Certification guarantees that the farmers who grow the coffee beans receive fair value for their crops, allowing them to maintain ownership of their land and invest in the quality of their harvest. Available in five flavors—Espresso, Vanilla, Mocha, Hazelnut and Caramel—JavaPop comes in retro-style recycled and repurposed glass bottles. javapop.com 18_BEVERAGE WORLD_OCTOBER 2007 BEVERAGEWORLD.COM http://adinaworld.com http://vodka360.com http://wolavers.com http://javapop.com http://countryvintner.com.au http://www.beverageworld.com/

Table of Contents Feed for the Digital Edition of Beverage World - October 15, 2007

Beverage World - October 15, 2007 Table of Contents Global Recycling Trends Editor’s Note CCE’s Recycling Initiative New Beverages: VeeV New Beverage Roundup Market Metrics: Green-Minded Consumers Cover Story: Earth’s Brewer Adina World Beat Beverages • Fetzer Vineyards Kim Jeffery, Nestlé Waters North America Sambazon Icelandic Water Holdings John Compton, PepsiCo North America Dennis Puffer, Coors Brewing Co. ITO EN Sierra Nevada Brewing Co. • Cuca Fresca Exports Jeff Seabright, The Coca-Cola Company Mendocino Wine Co. Doug Muhleman, Anheuser-Busch Seth Goldman, Honest Tea Supply Chain: Waste Management Production: Environmental Operations Operations Observations Packaging: Lightweight Bottles Trendspotting R&D: Eco Beverages • Ask the Expert Sales & Marketing: Green POS Materials Distribution: Green Fleets Distribution: Fleet of the Month: Manhattan Beer Distributors FleetBeat The Beverage World Top 100 Classifieds Ad Index

Beverage World - October 15, 2007

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