Beverage World - October 15, 2007 - (Page 31)

BOTTLED WATER Water World W ith 70 percent of the beverages consumed in America coming in packages, leaders of the beverage industry are looking for ways to reduce their environmental footprint. At Nestlé Waters North America, we have learned that improving our environmental performance in packaging is a multi-step process that focuses on reduction, recycling and renewable resources. Reduction Reduction of material is the first and most important step we can take today to improve packaging sustainability. Nestlé Waters’ short-term goals have focused on significantly reducing the amount of resources needed to produce our most popular bottle, the halfliter size. This new package—the ultra light Eco-Shape bottle— weighs an average of 12.5 grams, and is the lightest half-liter bottle in beverage industry history. Eco-Shape uses onethird less plastic than most other half-liter containers, amounting to less than 12 ounces of plastic for each case of water. Eco-Shape was introduced regionally in April 2007 and will be distributed nationally by the end of the year. Our overall savings for 2008 are anticipated to be 65 million pounds of plastic. by kim jeffery President and CEO, Nestlé Waters North America consumers; relieve the burden of collection on retailers and support an infrastructure that will capture more types of containers. This is certainly a tall order, but anything short of this goal will be a disservice to the environment, consumers and retailers. Renewable Resources Recycling After reducing, we need a better solution for recycling. This not only applies to the beverage industry, but also across the broad spectrum of recyclable consumer products. No one company can do this alone; therefore, we need to work together to support 21st century recycling solutions that: increase recycling rates; reduce costs to Lastly, we need to make a concerted effort to find the next generation package that can be made from renewable resources. This is a longer term proposition, so while we have made some progress, work needs to accelerate. Leaders throughout the beverage industry understand our obligation to sustainability, and many in our industry are already taking action. This will bode well for the reputation of our industry. BW Local Efforts with a Global Impact Company: Sambazon Location: San Clemente, Calif., USA Products: A supplier and marketer of açaí berry products, including a line of organic açaí juices and organic açaí smoothies Why an Eco Leader? A vertically integrated supplier and marketer of the Brazilian açaí berry and açaí juices, Sambazon works with local non-profit organizations in Brazil to ensure that every bottle of açaí juice sold supports sustainable development of the Amazon Rainforest and the indigenous people who harvest açaí through an organic, fair trade certified program. Through its nonprofit Sustainable Açaí Project, Sambazon also works with environmental organizations to protect the rainforests. Green Philosophy: “The green movement is about realizing that we’re all connected and that everything you do in a positive way affects your surroundings and comes back to you.”—Ryan Black, Cofounder BEVERAGEWORLD.COM http://www.beverageworld.com/

Table of Contents Feed for the Digital Edition of Beverage World - October 15, 2007

Beverage World - October 15, 2007 Table of Contents Global Recycling Trends Editor’s Note CCE’s Recycling Initiative New Beverages: VeeV New Beverage Roundup Market Metrics: Green-Minded Consumers Cover Story: Earth’s Brewer Adina World Beat Beverages • Fetzer Vineyards Kim Jeffery, Nestlé Waters North America Sambazon Icelandic Water Holdings John Compton, PepsiCo North America Dennis Puffer, Coors Brewing Co. ITO EN Sierra Nevada Brewing Co. • Cuca Fresca Exports Jeff Seabright, The Coca-Cola Company Mendocino Wine Co. Doug Muhleman, Anheuser-Busch Seth Goldman, Honest Tea Supply Chain: Waste Management Production: Environmental Operations Operations Observations Packaging: Lightweight Bottles Trendspotting R&D: Eco Beverages • Ask the Expert Sales & Marketing: Green POS Materials Distribution: Green Fleets Distribution: Fleet of the Month: Manhattan Beer Distributors FleetBeat The Beverage World Top 100 Classifieds Ad Index

Beverage World - October 15, 2007

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