Beverage World - October 15, 2007 - (Page 32)

ECO-LEADERS Iceland is Green-land SOFT DRINKS Performance with Purpose hree words define PepsiCo’s comwater available to the country’s most watermitment to sustainable growth: scarce regions. Our charitable funding of “Performance with Purpose.” In the Mother Water Cellars Project has helped effect, we intend to continue to to reach approximately 1 million people generate healthy financial returns for our while constructing 90,000 cellars and 1,200 shareholders while giving back to the comwells in the past five years. munities we serve. In the United States, the EPA has recogNo business can deliver sustained “pernized PepsiCo’s purchase of renewable enerformance” without a clear sense of “purgy certificates—RECs—to help drive the pose.” For us, “purpose” and “sustainabilidevelopment of additional renewable enerty” are one and the same. gy capacity nationwide. Representing more We’re working to minimize our impact than 1 billion kilowatt-hours annually, our on the environment wherever we operate. three-year purchase makes us the country’s Environmental sustainlargest buyer of RECs. ability is the right thing Ranking second combined, to do for our families our anchor bottling partand communities. It’s ners also have bought also the right thing to do RECs to match 100 perto protect and grow our cent of their purchased businesses. electricity needs. We’re making progress. These are great examPepsiCo now is the indusples, but they just scratch try’s leading user of recythe surface of what we’re cled plastic content; our doing. Going forward, PET bottles include 10 we’re setting new goals percent recycled materials around three vital areas: in the United States. • To double our waterWe’ve also reduced the use reduction rate toward Chief Executive Officer, the ideal of net zero. weight of our PET bottles, Pepsico North America with 16.9-ounce down 40 • To find creative packpercent and 20-ounce aging solutions leading to down 15 percent since 2002. bio-degradability. But we’re at a tipping point on • To continue to reduce greenhouse gas environmental sustainability today, with emissions in our operations. particular regard to water. The responsible On the latter count, I serve on the CEO use of water is critical to our global board of the United States Climate Action community, and it’s essential to PepsiCo, Partnership, an alliance of major businesses too. That’s why we have programs to and leading climate and environmental reduce, reuse and recycle water. Whether groups calling for significant reductions of it’s air-rinsing Gatorade bottles instead of greenhouse gas emissions. washing them or re-circulating the water Environmental sustainability is everyone’s used in washing Tropicana oranges to clean responsibility. It’s a commitment to the trucks, water is a precious resource that we present and the future—a promise to do take very seriously. better by doing better. That’s the ultimate In China, for example, we’re partnering meaning of “Performance with Purpose.” with the Chinese Women’s Development There’s no better, more honorable or more Federation, aiding their mission to make strategic way to grow a business. BW T Company: Icelandic Water Holdings ehf Location: Reykjavik (administrative office) and Thorlakshofn (production and bottling), Iceland, with additional offices in London and Los Angeles Why an Eco Leader? Maker of Icelandic Glacial Natural Spring Water, Icelandic Water Holdings has had quite a year. In addition to breaking ground on its new bottling facility in Thorlakshofn, Iceland (pictured—that’s chairman and cofounder Jon Olafsson with the shovel), the company also received major eco-accolades. Last month it took the top environmental prize, Best Sustainability Initiative at this year’s BottledWaterWorld awards in Mexico City, Mexico. Earlier this year it received CarbonNeutral certification from the CarbonNeutral Co. The super-premium water producer prides itself on monitoring its carbon footprint in every area within the company and throughout its supply chain, using only geothermal and hydroelectric energy. It also continues to identify areas in which it can reduce emissions wherever possible. Green Philosophy: “Icelandic Glacial recommends that other companies utilize geo-thermal and hydro-electric energy as well as taking the time to identify and assess their environmental impact through a third party such as the CarbonNeutral Company.” —Jon Olafsson, Chairman and Co-founder by john compton 32_BEVERAGE WORLD_OCTOBER 2007 BEVERAGEWORLD.COM http://www.beverageworld.com/

Table of Contents Feed for the Digital Edition of Beverage World - October 15, 2007

Beverage World - October 15, 2007 Table of Contents Global Recycling Trends Editor’s Note CCE’s Recycling Initiative New Beverages: VeeV New Beverage Roundup Market Metrics: Green-Minded Consumers Cover Story: Earth’s Brewer Adina World Beat Beverages • Fetzer Vineyards Kim Jeffery, Nestlé Waters North America Sambazon Icelandic Water Holdings John Compton, PepsiCo North America Dennis Puffer, Coors Brewing Co. ITO EN Sierra Nevada Brewing Co. • Cuca Fresca Exports Jeff Seabright, The Coca-Cola Company Mendocino Wine Co. Doug Muhleman, Anheuser-Busch Seth Goldman, Honest Tea Supply Chain: Waste Management Production: Environmental Operations Operations Observations Packaging: Lightweight Bottles Trendspotting R&D: Eco Beverages • Ask the Expert Sales & Marketing: Green POS Materials Distribution: Green Fleets Distribution: Fleet of the Month: Manhattan Beer Distributors FleetBeat The Beverage World Top 100 Classifieds Ad Index

Beverage World - October 15, 2007

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