Beverage World - October 15, 2007 - (Page 34)

ECO-LEADERS More than Green Tea BREWING Company: ITO EN (North America) INC. Location: Brooklyn, N.Y., USA Products: Tea marketers with beverage lines, Teas’ Tea, Sencha Shot, Natural Fruit Teas, Dr. Andrew Weil for Tea, Café Sepia, Oi Ocha and Loose Leaf Tea Why an Eco Leader? In addition to the company’s many environmental certifications and awards, Ito En prides itself on its many out-ofthe-box green initiatives. For example, Ito En recycles many of its PET bottles to become uniforms (jackets and shirts) for its staff. Last year, the company also recycled 39,000 tons of the tea leaves it used to produce products such as pens, park benches, even vending machines. How? By using the resin from the green tea leaves the company was able to produce, in association with other companies, Chahaigo board, used in tatami mats; Chahaigo resin, which can be used in products like vending machines (below); public benches and the barrels of pens. Green Philosophy: “We consider the environment in every step of our manufacturing, development and research programs. Our goal is to conserve energy and resources while promoting emissions control and proper disposal and recycling of waste in all of our processes.”—Yosuke Honjo, CEO and President The Rocky Mountain Way s chief supply chain officer for Coors al required with traditional filtration systems. Brewing Co., it’s my job to ensure • Each year, Coors sells nearly two milthat our breweries are turning out lion gallons of ethanol, a byproduct of the the best beer in the most efficient brewing process, to Colorado refineries for and safe manner. Our passion may be beer, blending with gasoline. but we also are accountable for the bot• Approximately 600 million pounds of tom line and for the impact we have on spent grain left over from the brewing the environment. process is sold to feed Front Range cattle. At Coors, our commitment to corporate • Coors is actively exploring conversion and social responsibility is one of our five of this spent grain into ethanol production. business strategies; it’s not a separate, • Coors has reduced its energy use every “feel-good” program. year since 2005, which reduces the compaEnvironmental stewardship is integrally ny’s CO2 emissions. linked to our business • As an EPA Climate because consumers care Leader, Coors will proabout the companies pose a greenhouse gas behind the products they reduction goal of 10-12 purchase and many will percent over the next choose—or not choose— five years. our beers based on our • In 1995, Coors estabenvironmental record. lished the largest industriEqually as important, al composting operation in Coors brands are inextriColorado. Each year, Coors cably tied to the environcomposts approximately ment because they call 11 million gallons of to mind a vision of prisbiosolids and 68,000 cubic tine, snow-covered yards of scrap wood and mountains. That is why other solids. Chief Supply protecting the environ• As brewers, we know Chain Officer, ment is a key component that water is critical to Coors Brewing Co. in our corporate responsithe great taste of our finbility strategy. ished product. In fact, the Bill Coors used to say, available water sources “Waste is a resource out of place.” As a were major factors in the selection of our result of his leadership and our continued brewery sites in Golden, Colo., USA and commitment, our Golden facility recycles Virginia’s Shenandoah Valley. To preserve or reuses an average of 95 percent of its and protect this important beer ingredisolid waste. Instead of filling landfills, ent, Coors supports programs involving we’ve converted several waste streams to watersheds where we do business, focusing revenue streams. That’s good for business on programs that have a direct impact on and it’s good for the beautiful state of water quality improvement. Colorado that we call home. These initiaThese and other efforts are helping us tives include: minimize our impact on the environment • Our new Shenandoah Brewery reuses and operate more efficiently. Our environwater and CO2 and is the only brewery in mental record hasn’t always been perfect, the US to use membrane filtration, which but we work to improve our performance eliminates the need for solid waste disposevery day. BW A by dennis puffer 34_BEVERAGE WORLD_OCTOBER 2007 BEVERAGEWORLD.COM http://www.beverageworld.com/

Table of Contents Feed for the Digital Edition of Beverage World - October 15, 2007

Beverage World - October 15, 2007 Table of Contents Global Recycling Trends Editor’s Note CCE’s Recycling Initiative New Beverages: VeeV New Beverage Roundup Market Metrics: Green-Minded Consumers Cover Story: Earth’s Brewer Adina World Beat Beverages • Fetzer Vineyards Kim Jeffery, Nestlé Waters North America Sambazon Icelandic Water Holdings John Compton, PepsiCo North America Dennis Puffer, Coors Brewing Co. ITO EN Sierra Nevada Brewing Co. • Cuca Fresca Exports Jeff Seabright, The Coca-Cola Company Mendocino Wine Co. Doug Muhleman, Anheuser-Busch Seth Goldman, Honest Tea Supply Chain: Waste Management Production: Environmental Operations Operations Observations Packaging: Lightweight Bottles Trendspotting R&D: Eco Beverages • Ask the Expert Sales & Marketing: Green POS Materials Distribution: Green Fleets Distribution: Fleet of the Month: Manhattan Beer Distributors FleetBeat The Beverage World Top 100 Classifieds Ad Index

Beverage World - October 15, 2007

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