Beverage World - October 15, 2007 - (Page 38)

ECO-LEADERS SOFT DRINKS A New Age I n 1969, The Coca-Cola Company commissioned its first study on the environmental impact of beverage packaging. A Coca-Cola print advertisement from that era, echoing lyrics of a then-popular song, declared, “This is the bottle for the age of ecology.” (See the ad, page 40.) The Coca-Cola Company’s commitment to protecting the environment is more than just a longstanding corporate value— it’s also a source of value to the business. Today, our environmental initiatives focus on three areas: water stewardship, sustainable packaging and energy and climate protection. Water is the main ingredient in every product our company makes. In June, our chairman, Neville Isdell, announced a goal to replace all of the water we use in our operations. This goal has three components: leading the industry in water use efficiency; treating wastewater to a level capable of supporting aquatic life and supporting locally relevant initiatives such as watershed protection, community water access, rain water harvesting, reforrecycled PET annually, estation and agricultural the equivalent of 2 bilwater use efficiency. As lion, 20-ounce Coke demand for water continbottles. The new faciliues to increase, and as ty will also be instruclimate-change accelermental to our goal of ates the disruption of recycling or reusing 100 hydrological cycles percent of our plastic around the world, we bottles in the US. believe replacing the The Coca-Cola syswater we use will be tem’s primary energy essential for retaining and climate impact is business and community attributable to sales and Vice President, leadership. marketing equipment, Energy And Water, In September, The manufacturing and fleet. The Coca-Cola Company Coca-Cola Company Through efforts to announced its first PET improve efficiency in (polyethylene terephthalate) plastic bottle manufacturing operations, the Coca-Cola recycling plant in the United States. When system’s energy efficiency ratio improved it becomes fully operational in 2009, the 16 percent from 2002 through 2006. Spartanburg, S.C. USA, facility—the CocaBecause sales and marketing equipment Cola system’s sixth recycling plant worldaccount for our company’s largest climate wide—will be the world’s largest bottle-to- impact, our efforts in this area are focused bottle recycling plant, producing approximainly on refrigeration technology. mately 100 million pounds of food-grade We have completed continued on page 40 by jeff seabright Winery takes Mindful Measures Company: Mendocino Wine Co. Location: Ukia, Calif., USA Products: Parducci Family Farmed, Zig Zag Zin, Big Yellow Cab and Paul Dolan Organic Wines Why an Eco Leader? This forward-thinking company’s Parducci Family Farmed winery became the first in the US last April to achieve carbon neutral status. Parducci partnered with the California Climate Action Registry to calculate emissions of its greenhouse gases. The winery and vineyards then took measures to mitigate and offset those emissions, including a solar installation (right), an energy-efficiency audit in partnership with Pacific Gas and Electric Co., the implementation of biodiesel in company vehicles and farm equipment, converting from incandescent to fluorescent lighting and a local tree planting program. Green Philosophy: “At Mendocino Wine Company, sustainability means farming and business practices that nourish the environment, the community and the individual, encompassing an abiding respect for the agricultural roots of Mendocino County.”—Tom Thornhill, Partner 38_BEVERAGE WORLD_OCTOBER 2007

Table of Contents Feed for the Digital Edition of Beverage World - October 15, 2007

Beverage World - October 15, 2007 Table of Contents Global Recycling Trends Editor’s Note CCE’s Recycling Initiative New Beverages: VeeV New Beverage Roundup Market Metrics: Green-Minded Consumers Cover Story: Earth’s Brewer Adina World Beat Beverages • Fetzer Vineyards Kim Jeffery, Nestlé Waters North America Sambazon Icelandic Water Holdings John Compton, PepsiCo North America Dennis Puffer, Coors Brewing Co. ITO EN Sierra Nevada Brewing Co. • Cuca Fresca Exports Jeff Seabright, The Coca-Cola Company Mendocino Wine Co. Doug Muhleman, Anheuser-Busch Seth Goldman, Honest Tea Supply Chain: Waste Management Production: Environmental Operations Operations Observations Packaging: Lightweight Bottles Trendspotting R&D: Eco Beverages • Ask the Expert Sales & Marketing: Green POS Materials Distribution: Green Fleets Distribution: Fleet of the Month: Manhattan Beer Distributors FleetBeat The Beverage World Top 100 Classifieds Ad Index

Beverage World - October 15, 2007

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